What Are ‘Biome Buddies?’ Here’s Why Celebs and Content Creators Are Talking About Them

Since their stint at the Pinoy Big Brother House Celebrity Collab Edition, actors Will Ashley and Ralph de Leon have been keeping up with work commitments such as TV appearances, filming, and even making time for the Allure Wellness Issue cover shoot. But through Pond’s latest campaign, Ashley and de Leon show that balance isn’t just about calendars and routines, it extends to skin-care, too.

In a new video series, the beauty brand introduced the Biome Buddies—characters created to represent different aspects of the skin’s microbiome health. Hydration Heaven (locks in boosted hydration), Beauty Barrier (supports a strong skin barrier), Radiant Renewal (maintains youthful-looking skin), Powerful Protector (shields against dark spots), and Brilliant Balance, a character created by brand ambassador TWICE’s Tzuyu, representing overall skin balance.

Ashley and de Leon aren’t the only ones discovering and restoring balance into their skin-care. The campaign brings together a diverse roster of creators, each paired with a Biome Buddy tailored to their lifestyle needs. Mimiyuuuh with the Brilliant Balance, who points out the effects of overworking. After applying the gel, she shares, “It’s so light. It’s so hydrating.”

Mimiyuuuh. Photo courtesy of Pond’s Philippines

Zeinab Harake. Photo courtesy of Pond’s Philippines

GoddessMoto. Photo courtesy of Pond’s Philippines

For Zeinab Harake, balancing life as a wife and mother, discovers Radiant Renewal, reflecting on the lines on her face (which she calls “lines of responsibility”) that show on her skin and how the product helps address them. And also GoddessMoto—always on the go—is guided by Powerful Protector, spotlighting protection against dark spots.

Global brand ambassadors Tzuyu and Jihyo of TWICE, along with local figures like Heart Evangelista and Belle Mariano, were also introduced as part of the Hydra Miracle launch. Powered by Microbiome Technology and CERA-HYAMINO™, the Hydra Miracle Ultra Light Biome Gel supports the skin’s natural flora, reinforcing its barrier while delivering hydration. Its gel-based formula is particularly suited for hot, humid climates like the Philippines, giving lightweight moisture without heaviness.

To learn more about how to restore balance, Pond’s also recently announced an exclusive fan meet with its global brand ambassadors Tzuyu and Jihyo of TWICE, giving shoppers and fans a chance to meet these artists themselves. To join, follow Pond’s on Instagram and Facebook for the mechanics.