Home

The Beauty Expert—within reach.
Get full digital access

The Morena Icons

Morena Icons

Agot Isidro Didn’t Always Love Her Skin—But She Does Now

By Lia Cruz
Morena Icons

Bianca Gonzalez Grew Up Teased for Her Skin—Now She’s Making Sure Her Daughters Never Feel the Same

By Lia Cruz
Morena Icons

Wilma Doesnt Was Told to Whiten Her Skin. Instead, She Made History in It.

By Lia Cruz
Morena Icons

How Iza Calzado Fell Head Over Heels for Her Morena Skin

By Lia Cruz
More Stories
Cover Story

The Filipino Now

Heart Evangelista and Bretman Rock embody a new kind of beauty icon—Filipinos made to conquer the world.

By Lia Cruz April 30, 2025
Read More

The Cover Story

Heart Evangelista’s Global Rise—and the Filipino Heart She Never Left Behind
Cover Story

Heart Evangelista’s Global Rise—and the Filipino Heart She Never Left Behind

By Lia Cruz
Cover Story

All the Products Used in Heart Evangelista’s Allure Philippines Cover

By Trina Epilepsia Boutain
Bretman Rock: Queer, Filipino, Unstoppable
Cover Story

Bretman Rock: Queer, Filipino, Unstoppable

By Lia Cruz
Cover Story

Get Bretman Rock’s Candy-Colored Eye Makeup and Hair-Raising Styles

By Trina Epilepsia Boutain
More Stories

The Latest in Beauty

Fragrance

Fragrance Unbottled: How Scent Is Going Beyond the Bottle

By The Allure Team
Beauty by the Numbers

10 Key Moments in Philippine Beauty History

By Marbbie Tagabucba
Wellness

Voting Is a Form of Wellness

By Leira Aquino
Wellness

How to Perform Under Pressure—Like a Pro Athlete

By Anya Granados
Morena Manifesto

Raising a New Standard: The Legacy of Morena Pride

By Elaine Carag-Calderon
How Talk Therapy is Transforming Mental Health in the Philippines
Wellness

How Talk Therapy Is Transforming Mental Health in the Philippines

By Anya Granados
More Stories