Among the expert-led booths lining the main hall of the inaugural Allure Beauty Congress, Unilever’s beauty technology (beautech) installation stood out for offering a look into the future of personalized beauty. Through an immersive walkthrough of its BeautyHub PRO technologies and AI-assisted hair and skin coaches, attendees experienced how data and diagnostics can shape smarter routines.
Launched in 2023, BeautyHub PRO was built as a companion for anyone hoping to personalize their hair and skin care with ease. A single selfie taken in a well-lit area is all the system needs. From there, the AI analyzes the image, identifies your hair or skin type, and recommends the ideal Unilever products for your needs.
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At the booth, beautech experts guided guests through each quiz. For the hair quiz, results broke down hair type, perceived health and density, and the level of damage. For the skin quiz, the tool produced a visual scan highlighting blemishes such as acne, pigmentation, and hydration levels, while also estimating perceived age and melanin concentration based on skin tone.
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Products recommended in the diagnostics were showcased throughout the event floor, with brands such as Cream Silk, POND’S, and Vaseline presenting newly launched formulas designed to address similar concerns. Guests also enjoyed a customization station where they could personalize tote bags or bucket hats after completing their quiz.
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For Unilever, developing technologies like BeautyHub PRO is part of its vision for a beauty experience that feels both shared and deeply personal. As Dennis Perez, Beauty & Wellbeing Head of Marketing Philippines, shared in a previous conversation with Vogue Philippines: “By the end of 2025, all of these technologies will fall into the background because what will surface is the experience that people are looking for in our brands.”
Visit the AllThingsBeauty website to try BeautyHub PRO for yourself and to learn more about your hair and skin’s needs.
Frequently Asked Questions
BeautyHub PRO is an AI-powered beauty diagnostic tool launched in 2023. A single selfie taken in good lighting is analyzed to identify hair or skin type, then the system recommends Unilever products tailored to those results — covering concerns like acne, pigmentation, hydration, and hair damage.
The skin quiz produces a visual scan that identifies blemishes, acne, pigmentation, and hydration levels. It also estimates perceived age and melanin concentration based on skin tone — making it particularly relevant for diagnosing concerns common in Filipino skin.
The hair quiz evaluates hair type, perceived health and density, and level of damage. Results are used to recommend targeted Unilever haircare products, such as those from the Cream Silk range, suited to the diagnosed hair condition.
BeautyHub PRO recommendations draw from Unilever’s beauty portfolio, including Cream Silk, POND’S, and Vaseline — brands that have launched formulas specifically designed to address hair damage, pigmentation, hydration, and skin barrier concerns.
BeautyHub PRO is accessible online through the AllThingsBeauty platform at allthingsbeauty.com. The tool requires only a selfie and walks users through a guided quiz to deliver personalized hair and skin care recommendations.
