The Future of Personalized Beauty, Unveiled at the Allure Beauty Congress
Unilever’s BeautyHub PRO gave guests AI-powered assessments of their hair and skin health in under two minutes—along with product recommendations designed to support their unique needs.
Among the expert-led booths lining the main hall of the inaugural Allure Beauty Congress, Unilever’s beauty technology (beautech) installation stood out for offering a look into the future of personalized beauty. Through an immersive walkthrough of its BeautyHub PRO technologies and AI-assisted hair and skin coaches, attendees experienced how data and diagnostics can shape smarter routines.
Launched in 2023, BeautyHub PRO was built as a companion for anyone hoping to personalize their hair and skin care with ease. A single selfie taken in a well-lit area is all the system needs. From there, the AI analyzes the image, identifies your hair or skin type, and recommends the ideal Unilever products for your needs.
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At the booth, beautech experts guided guests through each quiz. For the hair quiz, results broke down hair type, perceived health and density, and the level of damage. For the skin quiz, the tool produced a visual scan highlighting blemishes such as acne, pigmentation, and hydration levels, while also estimating perceived age and melanin concentration based on skin tone.
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Products recommended in the diagnostics were showcased throughout the event floor, with brands such as Cream Silk, POND’S, and Vaseline presenting newly launched formulas designed to address similar concerns. Guests also enjoyed a customization station where they could personalize tote bags or bucket hats after completing their quiz.
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For Unilever, developing technologies like BeautyHub PRO is part of its vision for a beauty experience that feels both shared and deeply personal. As Dennis Perez, Beauty & Wellbeing Head of Marketing Philippines, shared in a previous conversation with Vogue Philippines: “By the end of 2025, all of these technologies will fall into the background because what will surface is the experience that people are looking for in our brands.”
Visit the AllThingsBeauty website to try BeautyHub PRO for yourself and to learn more about your hair and skin’s needs.
