How Does Intimate Care Change in Your 40s? Let’s Talk About It.

Despite perimenopause being a natural transition that more than half of the world’s population experiences, in a study conducted by Capstone-Intel, approximately 91% of Filipinas surveyed were found to be left clueless about the changes their bodies go through during perimenopause.

Perimenopause is the start of the body’s way of retiring its reproductive role, causing hormones to shift and unleash a handful of changes to one’s body. These symptoms may include hot flashes, mood swings, insomnia, and decreases in estrogen, which can cause other concerns like vaginal dryness. Usually, many of your go-to self-care routines will also need to be adjusted to accommodate these symptoms—including your diet, skin care, and even caring for the skin around your intimate area.

“As we age, our estrogen levels steadily go down, so the collagen in our bodies decreases, and everything becomes dry,” shares Roberta De Jesus, MD, resident physician at Cardinal Santos Medical Center. From heightened skin sensitivity to consistent feelings of discomfort, these instances can even influence a person’s confidence and well-being—issues that Belo Medical Group hopes to address with the launch of ExoBloom, the brand’s latest non-invasive intimate care treatment.

“People age differently. I mean, it’s not even just about age; people feel different things in their lives, too. But if you want to look great down there and you want to take better care of yourself, ExoBloom will do more than just smooth your skin and clear out dark spots,” adds Dr. Vicki Belo, founder and medical director of Belo Medical Group.

As one of the main symptoms of perimenopause, vaginal dryness is often linked with cases where women experience uncomfortable, if not painful, sex aside from its other effects within the intimate area. And when blended with all the other shifts happening in the body, maintaining and nurturing those waning hormones, as well as growth factors responsible for cell repair and reproduction, could use a much-needed boost.

Throughout the procedure, ExoBloom applies its rose stem cell-derived exosomes using a light stamping technique to give the intimate area the needed peptides, amino acids, and growth factors to restore skin elasticity, tissue health, and natural mucosal functions. To Belo, however, bringing in the non-invasive treatment was not just meant to rehydrate and relax what’s on the surface; it’s also about taking extra care of one’s intimate area, for that added sense of confidence to their already challenging day-to-day.

For the launch campaign of ExoBloom, Belo tapped model-actress Isabelle Daza for how she prioritizes self-care, despite an on-the-go lifestyle. “They say it’s for perimenopause and menopause, but I don’t necessarily believe that, because I go to the beach, and I like to be confident down there,” says Isabelle.

While the mother of three falls short of 40, at only 38 years old, she explains how her intimate and self-care routines required a more intentional approach postpartum. Aside from strength training, she adds how simply making time for self-care allowed her to better understand her body’s needs, given that such changes can similarly affect her daily and maternal responsibilities. “So if you’re the kind of Filipina who loves to pamper herself, I would say this could be for you because you’re caring both for yourself and your intimate health.”

Echoing Isabelle’s holistic approach to intimate skin health, Belo also hopes that treatments like ExoBloom will help start more conversations about intimate care for Filipina women. From young adults looking to elevate their self-care rituals, to mothers and older women proactively planning health-focused transitions for the next chapters of their lives, Belo aims to encourage more Filipinas to value intimate care as much as they do their multi-step skin care routines.

As Isabelle adds, “I think as women, we often wear many hats, and we think about so many people in our family like our moms, our grandparents, and siblings, but when you put yourself and your needs first, then you’re more able to be more generous and be a better person altogether.”

Visit the Belo Medical Group website to discover ExoBloom. Visit Belo Medical Group on Facebook and Instagram to learn more.