Long before stepping into this role, many of these were already personal favorites. From formulas that flatter deeper tones to campaigns that put Filipina beauty front and center, these global players are finally getting the memo—brown is beautiful.

Huda Beauty Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake

Ube, but make it beauty. This lilac hue was made to pop on medium to tan skin with olive undertones—brightening without the dreaded white or ashy cast.

Clé de Peau Beauté Concealer in Ochre

Fellow brown beauty Kim K swears by this shade, and honestly? Same. This cult-fave concealer is the A-lister’s secret to eight hours of sleep because it blurs, brightens, and doesn’t budge—SPF 25 PA+++ included.

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Hermès H Trio Healthy Glow Mineral Powder in Sienne

As if the sun kissed you on purpose. A luxe veil of warmth that leaves morena skin lit from within—think sunkissed, not sparkly.

Sisley Paris Ecological Compound Advanced Formula 

Hyperpigmentation, who? This skin-strengthening icon acts like a daily multivitamin—calming, balancing, and always showing up for morena skin.

La Prairie Pure Gold Radiance Eye Cream

Golden skin deserves golden care. Infused with real gold, this luxe eye cream brightens and smoothens. And the refillable jar? A quiet flex in sustainable beauty.

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