Dial In The Beauty Expert at SM Megamall
Allure Philippines brings beauty expertise closer with its immersive Talk To The Expert installation.
A casual stroll through a mall just got a lot more exciting—especially when you’re greeted by a life-sized version of Allure Philippines’ maiden issue, featuring Bretman Rock and Heart Evangelista. Surrounding the cover are vibrant red booths labelled with the sign, Talk To The Expert. A telephone sits inside like a display, but when you pick it up, an expert actually gives advice. And it’s not just any expert—you get direct access to some of the country’s most trusted names in beauty and wellness.
Photo: Excel Panlaque
First unveiled during the brand’s exclusive launch last April, Talk To The Expert is now open to the public, with its first stop at SM Megamall. The installation, the first of its kind in the industry, enables visitors to make more informed beauty choices with research and science-backed advice. This follows Allure Philippines’ strong debut in print and digital as The Beauty Expert, with a more immersive and interactive way to get expert advice—something you can pick up, literally.
Inside each Talk To The Expert phone booth, you’ll hear straight from the experts themselves—no appointments needed, just walk in, pick up the phone, and get the latest from:
- Dr. Aj Pareja of Clinique de Paris, on preventing and bouncing back from hair loss
- Dr. Aivee Teo of The Aivee Clinic, on unlocking a youthful glow from within
- Dr. Steve Mark Gan of GAOC, on achieving confidence through the perfect smile
Photo: Excel Panlaque
- Dr. Lyien Pascual of Pond’s, on using SPF as a non-negotiable skin care step
- Laura Charlton of David’s Salon, on addressing post-salon hair care blues
- Dr. Jan Dipasupil of JAN Medical Group, on sculpting a healthy body
Photo: Excel Panlaque
Whether you’re looking for glow-up secrets or seeking guidance to overall wellness, all you have to do is let the professionals do the talking. As Allure Philippines continues to redefine the beauty industry in the country, the Talk To The Expert installation will soon be mounted in more malls around the Metro.
Photo: Excel Panlaque
Allure Philippines’ Talk To The Expert installation will be at Level 3, Mega Fashion Hall, SM Megamall until June 29.
