You know the fun part about beauty? Getting to try new products! There’s nothing quite like that rush you get when zeroing in on a new product, the excitement of opening it, and the satisfaction you feel when you discover that it’s the perfect fit for you, your beauty needs, and your lifestyle.

But with the sheer amount of products out there today, going through choices available in the market can definitely become overwhelming. That’s why, when you’re in search of new beauty products, it pays to go to an established, dedicated beauty store that only carries products you’re sure are worth it.

For the discerning beauty enthusiast, SM Beauty Makati is an exhilarating beauty playground to head to. There’s always something new and trendy here for beauty lovers to enjoy. Heading into the store is akin to stepping into the most delightful candy store—where the goodies are the premium beauty products that line their shelves.

And speaking of the products lining their shelves, here’s a list of some of their current offerings that are found exclusively in SM Beauty Makati:

Glow goals only: Skin care that delivers radiance

Who doesn’t want a radiant, healthy-looking glow that screams well-rested? If that happens to be your skin care goal, then make sure to pick up a tube of the Genabelle PDRN Rejuvenating Cream. It comes in a lightweight, yet nourishing, formula that helps firm, smooth, and hydrate skin—all kinds of skin. It’s ideal for oily, dry, combination, and even sensitive and irritated skin. It also highlights the use of PDRN (polydeoxyribonucleotide), a compound the brand says supports the skin’s natural regeneration process and helps restore moisture levels.

If dry, puffy eyes are your problem, then the Abib Collagen Eye Patch Jericho Rose Jelly eye mask is one must-try. It’s labeled by the brand as vegan, meaning it’s formulated without animal-derived ingredients. It contains Jericho Rose and caffeine, which the brand says help soothe and refresh the under-eye area while supporting elasticity.

Genabelle PDRN Rejuvenating Cream/SM

Abib Collagen Eye Patch Jericho Rose Jelly/SM

Your next makeup fix is right here

If you’ve been searching for the perfect base that gives you a perfect finish and a radiant complexion, then Dior Forever Hydra Glow Cushion should go into your shopping basket immediately. It’s a cushion foundation, formulated for Asian skin, that’s infused with hyaluronic acid and equipped with a mesh technology that blurs imperfections, evens out, brightens, and plumps skin for 24 hours. What’s more, it boasts SPF 50 PA+++, making it ideal for both city living and on-the-go use.

You also always need that new lipstick, and if you’re searching for another one, then make it Lancome L’Absolu Rouge Drama Matte Lipstick in Merci Simone. It’s a gorgeous, cool-toned medium pink shade that’s ultra-matte. Plus, it’s a long-lasting lipstick with a comfortable, non-drying formula that contains hyaluronic acid to keep your lips moisturized.

Dior Forever Hydra Glow Cushion/SM

Lancome L’Absolu Rouge Drama Matte Lipstick in Merci Simone/SM

Your best hair day—on demand

If you need to breathe life and smoothen your locks at the same time, then a bottle of Kérastase Elixir Ultime Le Bain Sublimating Oil Infused Shampoo for Dull and Frizzy Hair is what you need. It’s the precious hair oils at the heart of its formula that leave you with beautifully shiny hair that is soft, healthy, and incredibly radiant.

And after getting your hair in tip-top condition, we’re pretty sure you want to show it off by styling it. Just shampooed it? No problem. The Dyson Airstrait straightener is what you need to get your wet hair dry and straight in one easy step. Yes, you read that right. Wet to dry and straight with no hot plates and no heat damage—just a natural, straight, and shiny finish in 25 percent less time than you would normally spend drying your hair before straightening.

Kérastase Elixir Ultime Le Bain Sublimating/SM

Dyson Airstrait straightener/SM

When you want to smell, like, really good

For the frag-heads, a seaside escape this scorching summer season—via fragrance—might be just the thing. Take yourself off to the idyllic, palm-fringed beaches of the Seychelles with the scent of the rare coco de mer with Jo Malone Beach Blossom. This scent mixes coconut water with lime and mint, and a base of warm tonka bean. One whiff and you’re basking in tropical sunlight!

If sultry florals are your thing, then you might just like YSL Libre Flowers and Flames, which is a warm, sensual, and sun-kissed interpretation of the iconic Libre. It combines a creamy coco-palm tree flower with a spicy and solar lily note, over a base of rich vanilla. Bright and floral, and sensuous and warm—all at the same time.

Jo Malone Beach Blossom/SM

YSL Libre Flowers and Flames/SM

You’ll find all these standout products—and more—at SM Beauty Makati, where the latest in luxury, cult-favorite, and can’t-miss beauty comes together under one roof. Time to discover your next beauty staple.

Discover so much more beauty at SM Beauty by following them on Instagram: https://www.instagram.com/smbeautyph

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Lia Cruz
is the features writer of Allure Philippines.
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