For the first time ever, Allure Philippines is opening its doors to celebrate the most exceptional beauty products available in the country—those that truly deliver results and raise the standards of beauty for Filipino consumers.
The Allure Best of Beauty seal has been a global symbol of trust and authority for three decades. Now, it comes to the Philippines with the same rigor, integrity, and editorial independence that define Allure worldwide—while embracing the nuances of our local beauty culture.
At Allure Philippines, we believe beauty should be backed by both expertise and inclusivity. Our editors collaborate with dermatologists, cosmetic chemists, makeup artists, hairstylists, and other specialists to identify products that perform—not just promise.
Our process is research-driven, experience-based, and proudly independent. Every recommendation—and every seal we award—is earned, not bought.
Every formula that comes through our doors is tested across all major categories: makeup, skin care, body care, hair, fragrance, nails and tools & devices.
Unlike other award systems, the Allure Philippines Best of Beauty Awards are completely editorial and merit-based. There are no submission fees, no sponsored slots, and no shortcuts—every product earns its place through performance alone.
To participate, brands can access the official submission form and full mechanics exclusively through the Volume 3 print issue of Allure Philippines, out on November 23, 2025, where all rules and guidelines are detailed. All entries and related activities are governed under Philippine laws and regulations, ensuring that our awards remain transparent, ethical, and credible.
Allure Philippines releases the official Best of Beauty mechanics and submission form through our print issue.
Brands are invited to submit their standout products across categories such as makeup, skin care, body care, hair care, fragrance, nails, and tools & devices.
Brand founders, marketing teams, and publicists submit entries using the form found exclusively in Allure Philippines’ Volume 3 print issue.
Each individual SKU must have its own completed and signed official submission form.
All submissions must be widely available for sale in the Philippines and not limited edition, ensuring accessibility for consumers once winners are announced.
Our editorial team organizes all entries, verifying product information and assigning them to designated editors and a pool of experts based on skin type, hair texture, and beauty expertise.
Each product will be tested by a minimum of three editors, ensuring balanced feedback and fairness and with detailed performance notes on efficacy, wear, texture, scent, performance, packaging, and experience.
This is where the real work begins. Over several months, editors and experts methodically test every submission with Filipino skin and hair, and real-life conditions—under tropical weather, humidity, daily commutes, late nights, and everyday scenarios—to see which truly perform.
We evaluate not just how products look or feel, but how they last, blend, absorb, and improve over time. We don’t just test once—we revisit, compare, and revisit our findings until only the most consistent, effective products remain.
Every note is logged in a master database to document our process from first swatch to final vote.
After testing concludes, we gather all results into a master sheet.
Editors and experts meet to debate, deliberate, and vote on winners per category. Every decision is based on firsthand experience, performance consistency, and value for Filipino consumers.
Every shortlisted product is debated and scored based on performance, innovation, accessibility, and consumer relevance.
Only those that deliver on every front—science, experience, and result—earn the coveted Allure Philippines Best of Beauty seal.
Our editorial committee reviews the final shortlist to ensure that:
We begin crafting our Best of Beauty Special Issue and digital campaign showcasing the winning products and the people behind them.
Winners are notified under strict confidentiality and are reminded to maintain confidentiality until the public reveal.
At last, we unveil the Allure Philippines Best of Beauty 2026 winners—in print, online, and across our social platforms. This moment celebrates the year’s most outstanding beauty products and culminates in the release of our Best of Beauty Special Issue and the official online winner directory.
This marks not just the conclusion of a year-long process, but the beginning of a new standard for beauty credibility, integrity, and excellence in the Philippines.
Winning a Best of Beauty Award isn’t just a logo—it’s a promise.
A promise that every winning product has been thoroughly tested, honestly evaluated, and proven to perform—reflecting what truly works for the Filipino beauty experience. That’s why the Allure Best of Beauty Awards are considered the gold standard in the beauty industry—a true hallmark of credibility.
Whether it’s an affordable must-have or a luxury splurge, what matters most is how it performs. The result? Recommendations that are honest, insightful, and earned, not paid.