Our Core Values

Mission

To empower Filipino beauty enthusiasts and consumers by providing informative, credible, honest, innovative, and inclusive beauty content that celebrates diversity and fosters confidence through both global and local beauty perspectives.

Vision

To be recognized as the premier and most trusted authority in beauty and wellness for Filipinos, inspiring confidence and empowering individuals through expert insights, innovative guidance, and the highest standards of beauty journalism.

Core Values

Integrity

Delivering rigorously researched and fact-checked content that earns the trust of our readers.

Authenticity

Offering genuine, expert-validated beauty advice that resonates with real-world beauty needs.

Inclusivity and Diversity

Embracing a broad spectrum of beauty, from varied skin tones to diverse beauty standards, and advocating for representation across all identities.

Sustainability

Championing environmentally responsible practices in the beauty industry and guiding readers toward more sustainable choices.

Education

Educating our audience not just on the latest in beauty science and trends, but changing old mindsets to enrich their understanding and appreciation of beauty and wellness.

Empowerment

Empowering our readers to feel confident in their skin and feel unafraid to express their true selves, while equipping them with the knowledge to make informed beauty choices.

Impact

Amplifying social awareness and relevant causes to show the power of true beauty as a platform to inspire change, move individuals, and contribute positively to society.