This September, digital creator Kelly Misa takes Allure Philippines on a tour through some of her latest SM Beauty discoveries at SM Makati. From marula oil-infused shampoo to a lip balm-blush duo that elevated her everyday look, Misa also shares some insights into her experiences with each product, all while reflecting on her skin’s needs in the hopes that her newfound favorites could be yours, too.

Courtesy of SM Beauty

Genabelle PDRN Rejuvenating Cream

Formulated for those with sensitive and combination skin, the Genabelle PDRN Rejuvenating Cream blends the calming yet hydrating properties of centella asiatica extract with the brand’s patented HTD-GENACOMPLEX™ to create a lightweight moisturizer that simultaneously improves the skin’s elasticity and natural glow.

“It’s been such a game-changer for me. I love how it calms my skin after long days or shoots outdoors to the point that it’s become a daily staple for that plump, refreshed look on my skin without ever feeling heavy,” Misa shares.

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Courtesy of SM Beauty

Prada Balm Lip Care and Moisturizer

“I’ve always struggled with dry lips, especially when traveling or spending time in air-conditioned spaces,” the creator elaborates. “Discovering the Prada Balm felt like finding the perfect balance between hydration and a chic everyday essential.”

Though it may not resemble its shade by name, the PH-activated Prada Balm in Astral Pink offers more than just a bright and softened flourish to your look. Infused with jojoba oil and bifidus extract, the refillable lip balm provides a moisturizing and skin barrier-protecting effect with continued use, creating a versatile yet lasting daily companion.

Courtesy of SM Beauty

Kerastase Elixir Ultime Shampoo

Apart from having a concentrated formulation of vitamins C and D and omega-9, the Keratase Elixir Ultime Shampoo highlights its combined use of five essential oils as a means to bring out a silk-like yet rejuvenating effect on both the hair and the scalp.

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For Misa, she expresses how such ingredients have helped her on days she spends outdoors, whether that’s spending time at the beach with her family or moving from one event to another. “Spending so much time outdoors, my hair gets exposed to sun, heat, and pollution. The Kerastase Elixir Ultime Shampoo helps keep my hair nourished and shiny. It protects my strands, smooths out frizz, and just makes my hair feel more manageable.”

Courtesy of SM Beauty

YSL Make Me Blush Blurring Powder Blush

With a velvety and day-long lasting blend, the YSL Make Me Blush Blurring Powder Blush in Nude Lavalliere leaves a diffused dusty pink hue to the look, creating a buildable and lightweight finish without leaving the skin dry. “I was drawn to the YSL Make Me Blush Blurring Powder Blush because it gives that effortless, healthy flush while still being very refined. It’s one of those products that instantly pulls a look together, and I knew it had to be part of my curated list for SM Beauty.”

Courtesy of SM Beauty

CeraVe Daily Moisturizing Lotion

“When it came to body care, I wanted something reliable and dermatologist-approved,” Misa expressed. Though part of CeraVe’s greater ensemble of moisturizing solutions, the Daily Moisturizing Lotion offers a scentless and oil-free formulation as a way to provide its skin-repairing and free radical-blocking properties across a wider range of skin types and preferences, all while leaving a light yet hydrating finish to last the day. “For me, the CeraVe Daily Moisturizing Lotion has been great for keeping my skin soft and comfortable throughout the day. It’s simple but incredibly effective—and I love that it works for the whole family.”

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Misa later shared that curating her list for SM Beauty was ultimately a reflection of the beauty and skin care needs she’s found herself gravitating towards since becoming an online creator and, of course, a mother. “Over the years, my relationship with skincare has become so much more intentional. I find myself preferring gentle, effective products that support long-term skin health, but also products that fit seamlessly into my lifestyle, so it’s always about consistency and real results.”

“What makes SM Beauty at SM Store Makati special to me is the experience. The space is expansive and thoughtfully organized, making it easy for me to explore new brands and revisit some old favorites.” And whether you’re curious to try her recommendations yourself, Misa does express that it would be worth looking into your skin’s needs before making your way to check out, a crucial step that she shares was made easier with the help of SM’s resident beauty advisors.

As this September’s chosen curator, Misa hopes to let her selections impart the value of keeping your routines uncomplicated yet explorative to your skin’s needs, emphasizing how you can either discover new additions to your routine or just indulge in a little beauty therapy with SM Beauty at SM Makati’s extensive catalogue. “Keep it simple, and always listen to your skin. Skincare is really about consistency and finding joy in taking care of yourself every day.”

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