The Hottest Hair Trends for Filipinas Right Now, According to Hair Experts
From hair treatments to the trendiest hairstyles, hair experts reveal what their clients are asking for.
Hair is part of every woman’s story, woven into her milestones—from her elaborate hairdo for her debut to her timeless wedding updo. Beyond the big moments, combing one’s hair is part of a daily ritual. And today, a woman’s approach to her hair is changing—still rooted in love and care, but now with a multitude of hairstyle pegs, hair treatment options, and all the new services available.
To find out what exactly Filipinas love doing with their hair right now—in terms of styles, treatments, and trends—Allure Philippines sat down with veteran hairstylist and Toni & Guy Philippines master franchisee Cherry Reyes and professional hair stylist Patty Inojales.
The rise of the A.I.-generated hair inspo
Professional hair stylist Patty Inojales, who has done countless hairstyles for celebrities and clients, shared that a common experience now is women holding up their phones and showing her an AI-modified photo of a hairstyle peg. “That’s where they base their peg, and sometimes it’s hard to marry expectations with reality.”
She stresses that a hair style based on an A.I.photo often looks different when translated to real life. “In AI, there are no flyaways or dead hair. The volume is perfect, the curls are perfect.” This is because A.I.-modified photos already show hair that is overly smoothed, which is not the texture of most Filipinas’ hair.
Hair treatments are the new staple
Veteran hairstylist and Toni & Guy Philippines master franchisee Cherry Reyes shared that many female clients go to the salon for hair treatments because they’re no longer an extra for many Filipinas—they’re essential. “I would say a big percentage of our female clients—around 70 to 80 percent—get some form of treatment, whether it’s a stand-alone or as an add-on to their service,” she adds.
Proper hair treatments, she says, can help bring the hair back to its normal pH level, seal the cuticle layers, which makes the hair healthier, smoother, and shinier. Reyes also revealed that her clients go for regular treatments depending on what their hair needs. “Deep conditioning or bond repair treatments can be done every 2 to 4 weeks, especially for colored or damaged hair. Keratin or smoothing treatments are less frequent—usually every 3 to 6 months,” she says.
Full-bodied hair for the ladies
Inojales also shared that women tend to have their go-to hairstyles, depending on the occasion or their age. “For mature women, they want what their usual look is,” she adds. “So it’s usually hair with body.” She notices that these ladies tend to go for hair that evokes fullness, and she achieves this by teasing the hair to create that volume.
K-pop-inspired hair for the girls
Meanwhile, for the younger generation, she noticed that with the rise of K-pop culture, they’re showing her photos of their favorite K-pop idols. “It depends on the occasion. For example, during prom, they like an updo.” “They also like bangs—not full bangs, just curtain bangs to frame the face,” she continues.
The era of the effortless hair look
When asked what women go for during their special moments, like weddings, Inojales shared that most of them are asking for an “effortless look.” She achieves this by using styling products and hair sprays that are brushable. “Because if it [hair] is hard, it’s hard to style. It needs to be soft. So after you spray, you have to brush it.”
Sleek, middle-part for brides
For Filipina brides, the ladies are going for a sleeker look. “They want a sleek, middle-part bun. But for those who want their hair down, they prefer beautiful gentle waves,” Inojales shares.
“So that’s what the girls are going for right now. Even with curls, they want it soft, as if they’re the only ones who fixed their hair.” Gone are the days when they would ask for super-permed strands; now, she shares, they want it more loose, and with more movement.
The Filipina hair now
With the hottest hair trends, the Filipina’s relationship with her hair continues to evolve. While trends come and go, what remains constant is a woman’s desire for her hair to reflect who she truly is. Whether it’s a sleek bridal bun—modest yet timeless—or a K-pop idol-inspired look—edgy and adventurous—hair experts assert that it should be rooted in who you are, not what perfection dictates.
Frequently Asked Questions
Many clients now come in with A.I.-generated hairstyle pegs on their phones. However, professional stylists note that these images often show overly perfect hair.
Yes—hair treatments are no longer considered an extra. They’ve become a staple, with a large percentage of clients regularly getting professional hair treatments.
It depends on the type. Deep conditioning or bond repair treatments are typically done every two to four weeks, especially for damaged or colored hair, while keratin or smoothing treatments are done every three to six months.
Younger clients are heavily influenced by K-pop, often bringing in photos of their idols.
Brides are leaning toward sleek, middle-part buns or wearing their hair down in soft, loose waves.
