How Eula Arielle Became TikTok’s Bebot Darling

Eula Arielle is calculated everywhere—except on TikTok. 

Her Instagram, by her own description, is “editorial, fatal, and untouchable”—a portfolio she carefully curates with brands in mind, mostly filled with shoots and creative work. But if you scroll over to her TikTok page, @eulaarielle_, the calculation stops. That’s where her personality shines through: POV skits about ick-worthy friendships, ironic situationships, and other cringe scenarios any 20-something has lived through. 

It’s also where she found her breakout moment. What started as a relatable Gen Z content page last December later turned into real recognition with the Bebot trend—the one, she says, “was made for people or girls who look like me.” Six months later, she’s a recognizable face at the mall, on the street, and even on vacation. 

Though before she even became a content creator on social media, she was a pageant girl, representing her province of Benguet in the Miss World Philippines pageant two years ago. Her journey from pageantry to social media wasn’t the pipeline anyone expected, but it’s what made Eula Arielle who she is today. 

In this Allure Philippines exclusive, she shares how she moved to the city to pursue her dreams, her shift from pageantry to social media, and the trend that changed everything for her.

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What were you doing before content creation? 

I was actually a pageant girlie. So two years ago, I joined a national pageant here in Metro Manila, and eventually I decided to move here because I realized that there are so many opportunities that are aligned with the career that I wanted for myself, and at that time I was just really figuring things out, chasing big opportunities, so yeah.

So what made you decide to do pageantry?

I think that’s one of my childhood dreams of being a pageant girlie, and well, I spent my young adult life, most of my young adult life in Baguio, and that’s where I got discovered for pageantry. 

So I joined local pageants in Baguio, and then I bagged a crown, so they decided to join me for the national stage. 

Earliest memory of loving beauty?

Ever since I gained consciousness, like literally, yeah, I grew up loving beauty, and I feel like my mom saw that in me early on too. She loved dressing me up, doing my hair every morning, and like always, making sure that I looked put together for school. I remember, like, whenever she’s not around, I would sneak into her makeup, her shoes, her bags, her clothes pretending to be some glamorous fashion diva, which eventually I became one, but I think that’s how I got introduced or that’s my first introduction with beauty and self-expression in general.

First product you’ve ever used based on that memory?

Yeah, lipstick, and before, uso pa yung brochure, yung orders. So my mom had this bold red lipstick—wow, foreshadowing, but yeah that’s my first, I think. Yeah, that’s the first makeup or beauty product that I used for myself.

First ever beauty post?

It’s Valentine’s Day 2021. There’s a caption saying that I don’t have anybody’s son to bless with these pictures or something like that, but I’m blessing the timeline instead.

It was so sassy and so on-brand for me, and at the time, I thought that was my peak, like I was so sure I would never top that post, but boy was I wrong. It’s not even in the top 10 anymore, but at that time, it was tea.

The video post that changed everything for you

I started creating content last December. I do POV skits. It’s about toxic friendships or relatable Gen Z situations, and it started gaining traction, but the turning point is the Bebot trend, like that’s how I got recognized, and that’s when I realized that content creation is something that could be bigger, something that you could make a living from, and it’s so funny and crazy that six months ago, nobody cared about me. 

Nobody knew who I am, and now people recognize me when I’m at the mall or on the street, even when I’m vacationing outside the city. So it’s really interesting, and I didn’t expect na yung visibility ko online would translate IRL, so it’s kinda gaggy.

What do you love about the bebot trend?

I love that we’re celebrating our own, and I love that we are embracing like, well not just being historically accurate about it, but I feel like it’s something; it’s a trend that’s made for people or girls who look like me. So yeah, I’m really happy about that. 

A risk you took that paid off?

Probably moving to the city, because when I moved here. I have no connections, no network, no safety net, just my luggage and my dream, and I didn’t even have, like, a traditional plan.

So I didn’t intend to like look for jobs at nine to five or to be employed just so I can sustain the city life. I just know that I want to be a model and an actress, and I’m so glad na I didn’t quit because look where I’m at now. So if there’s a moral in the story, it’s just that you have to keep showing up for yourself.

A moment you almost quit but didn’t

Well, when I first moved here, like the first few months, I would attend to castings and go-sees and half of the time, I got rejected, and it was a hard period, or one of the toughest parts of my life, because that’s when I started questioning myself, like, am I not pretty enough? Am I not good enough in this industry? Do I have to change something about me to fit? Pero I’m so glad again; I’m so glad I didn’t quit because if there’s one thing about me, I could be hard on myself, but I’m also a self-obsessed diva. Who am I if I’m not a self-obsessed diva? And yeah, I’ve always believed—I deeply believed in my potential, and I stood by it.

Describe your beauty content in three words.

Well, I share most of my beauty content on Instagram. So I would describe my Instagram feed as editorial, fatal, and untouchable. Those three.

Kieran Punay

Why those three words?

Because my Instagram feed is my portfolio when it comes to modeling, and a lot of brands sometimes do a rundown on what you post. So I’m a bit calculated with what I share on my Instagram account, but yeah, it’s pretty editorial because it’s mainly shoots. It’s mainly creative stuff. 

So yeah, but check my TikTok. That’s where the personality shows up.

One word that describes your beauty

Fierce honey, fierce. 

What keeps people from coming back to your page?

Well, probably a mix of beauty and personality because I love serving face. I love serving body. I love serving aesthetics, but at the same time, I don’t take myself too seriously online.

Matte or Dewy-based

Dewy. 

Why?

I love a good dewy base. I feel like it works well with my skin. Okay. 

Full glam or no makeup makeup? 

Full glam. 

Always? 

Most of the time, full glam. 

How would you describe your full glam look? 

I’d describe it with my trademark beauty look, which is fierce.

Morning skin care or night time skin care?

 Night time. I feel like I’m more specific with my night time routine than morning. I just put moisturizer and sunscreen on and I’m good. But for a night time, I have to do the entire process so that I wake up fresh and glowy.

It’s pretty basic actually, just some cleansing oil, facial wash, toner, serum, moisturizer, you know, the essentials. 

Short hair or long hair? 

Right now, long hair.

Have you tried short hair before?

Yes, when I was a kid, I only had short hair because I was skinny, like I was thin when I was younger.

So, my mom told me that it gives you the illusion that you look healthier if your hair is shorter. Really? She said that because my face looks longer when I have long hair. 

How short was your hair? 

Yes, but the last time I had my hair this short was in 2021. It’s because of Squid Game, so my fantasy is Kang Saebyeok from Squid Game. Heat styling? Why? Because I love a good hair blowout.

Bar soap or body wash? 

Body wash.

What kind of body wash do you use? 

You don’t mind sharing the brand? 

Yeah. What kind of body wash do you use? 

Well, I use drugstore body wash, you know, the Watsons body wash.

Okay, so hand cream or body butter?

 Body butter. 

What kind of body butter do you use? 

It’s like a cocoa butter I use, but not often because it’s super hot. So, just sometimes.

Layering scents or one fragrance? 

One fragrance. I’m not good at layering scents, so one fragrance.

 What’s your signature scent? How would you describe it?

I love a good gourmand scent. Something that smells like dessert. Smells like chocolate or vanilla. But I also love woody scents, but not too masculine.

Like creamy woody, like sandalwood. Honestly, same thing. I’m sure. I love vanilla. Yeah, I love smelling like dessert. 

Rest day or active recovery? 

Rest day. 

What do you do on your rest day? 

I bed rot.

Coffee or matcha? 

Matcha. She’s a matcha girlie. 

How often do you drink matcha? 

Not as often now. Because I’m trying to be mindful of what I consume now. But maybe once a week. Yeah, I’ll get matcha.

Before, how often would you consume it?

 Oh my gosh. Before, I had this compilation. Like an annual compilation where I do this with matcha.

The, what do you call this? The straw. I have it and it’s like in a year, I have around 60 collections. Well, it’s not that much. Maybe for, like, matcha lovers. But for me, that’s like crazy.