Sweat, heat, and constant hair tugging: for many women, these three factors can make an active day outdoors a challenge for their hair care routines. At Bridgetowne Obstacle Park, however, Sunsilk hoped to turn these everyday concerns into an immersive exploration of self-confidence through hair care.
For two days, Sunsilk marked the launch of its Anti-Hairfall Plus System with a series of outdoor challenges that put guests’ hair care routines to the test. Alongside obstacle courses inspired by the three-step routine and an exclusive meet-and-greet with Sunsilk ambassadors Belle Mariano, Ashtine Olviga, and Kai Montinola, course finishers could try the Anti-Hairfall Plus System for themselves at dedicated hair wash and styling stations.
On the first day of the event, Allure Philippines spoke with six guests about the hair care routines that work for their lifestyles and what it means to embody the campaign’s Zero-Lagas Energy beyond the event itself.
Christa Lei
As one-third of up-and-coming P-pop group Yara, Christa Lei shares how keeping up with the number of treatments and hairstyles her career entails has made her more conscious of what she uses when the fancams are finally done recording. “If I have an event, I would use treatment at home the night before. And if I’m going for looks that use tools like flat and curling irons, I make sure to have my serums and hair oils close to me at all times,” Lei explains.
Ched Mercado
Model Ched Mercado, meanwhile, reflects on how her career has allowed her to rediscover the beauty in her natural hair. “My hair has been through a lot; I’ve colored and bleached it, cut it in all different styles, but embracing my natural hair guided me toward products that emphasize the curls that make me, me,” says Mercado.
Sofia Sion
Even before graduating, lifestyle creator Sofia Sion was already leading an active lifestyle, which usually means more than just going for a run. “My hair usually goes from being tied up to suddenly needing volume or curls for another event, so it’s become very important for me to have a reliable hair care routine,” says Sion.
She also shares that she has used Sunsilk’s range of hair care products since her days in university, so adding the Anti-Hairfall Plus System to her routine felt seamless. “I feel like we’re so focused on our skincare right now. And for me, I feel like we should be giving that same care to our hair for it to be able to do what it does, especially for those with an active lifestyle,” Sion adds.
Bea Arvesu
Beauty creator Bea Arvesu shares that hair fall remains a constant concern given her on-the-go lifestyle. “Of course, I’m always styling my hair for events or for the camera, and that always involves a lot of heat and other products to make it look the way I want it to,” Arvesu shares. “I’ve been using the Anti-Hairfall Plus System ever since Sunsilk sent it for me to try, and surprisingly, as the claims say, I noticed positive change after about a week.”
Ricci Madridejos
“Having a good hair care routine has become really important for me, especially as a nursing student. I’m always wearing a bun, and it’s led me to have really bad hair fall,” Ricci Madridejos explains. With a lifestyle that has her balancing nursing school, content creation, and a Strava run streak, she shares that there’s rarely a time that she isn’t locked in. She says adding the Sunsilk Anti-Hairfall Plus SerumSerumA lightweight, concentrated treatment applied after cleansing and before moisturizer to target specific concerns, such as dark spots, dehydration, or fine lines. Because serums are potent, introducing one at aGo to Serum Glossary to her routine has helped her feel more confident as she goes about her day.
Seinna Ligaya
A business strategist by profession, Sienna Ligaya echoes the other five guests’ sentiments when it comes to being more intentional about their everyday hair care routines. “After this Sunsilk event, I realized that after all of these activities, it’s important to always take care of your hair, especially with all of the sweat and the heat in the Philippines, which can get pretty crazy,” she says. More than just a new addition to her routine, Ligaya also expresses how the event’s Zero-Lagas Energy concept allowed her to find confidence not only through her passions, but through a deeper understanding of hair care.
Visit the Sunsilk Philippines website to explore the Anti-Hairfall Plus System. Visit @sunsilkph on Facebook and Instagram to learn more about the event.
