Pinterest released its trends forecast for this year, and if the data in the most popular visual discovery platform is any indication, 2026 is officially the year beauty stops playing it safe.

Released annually, Pinterest Predicts is the platform’s trends report, built from billions of searches and saves to forecast what people will actually wear, try, and buy next. 

And it’s not just hype: over the past six years, 88 percent of Pinterest’s trend predictions have come true, making it one of the most reliable indicators of what’s about to hit mainstream culture.

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If there’s one thing that’s clear in the 2026 beauty outlook, it’s that restraint is officially overrated.

The barely-there aesthetic that dominated feeds for years is giving way to something more expressive, more tactile, and frankly, more fun. Color is back. Drama is welcome again. Texture, shine, and personality are no longer optional. They’re the point.

Here at Allure Philippines, this shift feels less like a surprise and more like a confirmation. We’ve been leaning into bolder beauty choices in our shoots and stories in the previous year. Pinterest Predicts 2026 simply puts language to what we’ve already been seeing: beauty is becoming a form of escape, and self-definition.

Below, we break down the beauty trends set to shape 2026, according to Pinterest, and how they translate in a Filipino context, where texture, and creativity have always gone hand in hand.

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1. Gimme Gummy

Beauty gets bouncy in 2026. Gimme Gummy is all about tactile, squishy, high-shine textures that look as good as they feel. This includes jelly blushes, elastic cheek tints, rubberized nail art, and glossy finishes that practically beg to be touched.

Pinterest data shows a surge in searches tied to this sensorial aesthetic, with “jelly blush” up 130 percent, “gummy bears aesthetic” up 50 percent, and “agar agar” up 35 percent. It’s no surprise this resonates with Gen Z and millennials, and for Filipinos who grew up with gulaman, jelly desserts, jelly ace candies, and colorful kakanin, this trend can feel oddly nostalgic.

2. Scent Stacking

Last year, Allure Philippines broke down how to properly layer fragrances to create something personal. Now, Pinterest confirms what we already suspected: scent stacking is about to be everywhere. This means instead of committing to a single signature scent, beauty lovers are layering oils, mists, and perfumes to create combinations that feel uniquely theirs. 

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In 2026, fragrance becomes less about signature bottles and more about custom blends. Searches for “niche perfume collection” jumped 500 percent, while “perfume layering combinations” rose 125 percent and “scent layering” climbed 75 percent. This makes perfect sense in the Philippines, where scent has always been emotional.

3. Vamp Romantic

Dark beauty is getting a glossy upgrade. Vamp Romantic leans into jet-black nails, smudged kohl eyes, romantic goth hair, and dark-lined lips.

Pinterest users are clearly craving this after-dark fantasy, with “dark romantic makeup” searches up 160 percent, “vampire beauty” up 90 percent, and “carmilla aesthetic” up 60 percent. In a culture that loves a good transformation, this trend taps into our flair for drama without losing elegance.

Jerick Sanchez

4. Cool Blue

Cool tones are thawing their way into every beauty category. From icy eyeshadow to frosted makeup finishes, Cool Blue brings a subzero contrast to warm climates like ours (making it all the more striking.)

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Searches for “frosted makeup” increased by 150 percent, while “icy blue” rose 50 percent and “glacier aesthetic” climbed 35 percent. Whether worn as a wash of shadow or a sharp liner moment, these cooler hues stand out precisely because they refuse to blend in.

Andrea Genota

5. Glitchy Glam

Perfection is overrated. In 2026, beauty embraces the glitch: intentionally mismatched nails, asymmetrical haircuts, two-toned lipstick, and eyeliner that refuses to behave.

Pinterest saw searches for “weird makeup looks” rise 115 percent, “eccentric makeup” up 100 percent, and “nails with different colors on each hand” jump 125 percent. “Asymmetrical lob” also saw an increase of 85 percent, while “avante garde makeup editorial” achieved a staggering 270 percent increase. 

This trend speaks to a generation tired of symmetry and sameness. For Filipinos who thrive on creativity and improvisation, Glitchy Glam is like permission to experiment without apology.

Kieran Punay

6. Extra Celestial

Cosmic beauty is going full sci-fi. Extra Celestial brings holographic finishes, opalescent eyeshadows, and alien-inspired makeup into everyday glam.

Search interest backs it up: “alien inspired makeup” surged 140 percent, while “soft dewy makeup” rose 115 percent and “alien core aesthetic” climbed 80 percent. It’s fantasy-forward beauty that still translates. For Filipinos, this kind of beauty fantasy doesn’t feel foreign at all. We grew up with stories of celestial figures like Mayari and Tala, gods and goddesses who glowed, shifted, and ruled the skies. In 2026, that mythic imagination finally gets to live on our faces.

7. Wilderkind

Not all trends shout. Wilderkind is softer, quieter, and rooted in nature like fawn freckles, butterfly wing nails, dragonfly motifs, and animal-inspired details that feel gentle rather than costume-y.

Pinterest data shows “dragonfly nails” up 145 percent, “bug jewelry” up 60 percent, and “deer aesthetic” up 55 percent. This trend mirrors a growing desire for beauty that feels grounded and poetic. 

Dookie Ducay

8. Opera Aesthetic

Drama, but make it luxurious. Opera Aesthetic brings theatrical glamour into beauty and styling, inspired by vintage stagecraft, rich textures, and old-world romance.

Searches for “midnight masquerade” rose 95 percent and “opera outfits” climbed 55 percent, signaling a return to intentional extravagance. For people who love dressing up for events such as weddings, debuts, balls, and themed parties, this trend is your grand invitation to go all in.

Andrea Beldua

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