The launch of Allure Philippines wasn’t just a party—it was a manifesto. Beauty, here, didn’t whisper. It declared, confronted, and, at times, completely subverted expectation. It was less about what’s in season, more about what feels right—right now, right here.

And yet, among the sea of statement looks and slow-burning stares, a few patterns emerged. Here’s what we saw.

The Classic Red Lip

There was the red lip—filmic, classic, and worn without apology. And since the dress code was white, what better way to give a statement?  

Carla Abellana. Photo: Kim Santos.

Raissa Francisco-Pasion, MD. Photo: Kim Santos.

Joyce Oreña. Photo: Ed Simon.

Rissa Mananquil Trillo. Photo: Kim Santos.

A cool-toned smoky eye

Another classic look was updated using cooler tones and creamy textures. Liner was optional, but when they did, it was wonderfully bold.  

Joel Martin Andrade. Photo: Kim Santos.

Maxene Magalona. Courtesy of Gery Penaso.

Bea Valdes. Courtesy of Gery Penaso.

Jasmine Baker. Photo: Kim Santos.

Glowing skin

Velvety matte skin is an event staple, so it was refreshing to see glowing skin on so many guests. Shoutout to our cover stars Heart Evangelista and Bretman Rock and morena icons Iza Calzado and Tweetie de Leon-Gonzalez who showed up absolutely radiant!

Heart Evangelista. Photo: Kim Santos.

Tweetie de Leon-Gonzalez. Photo: Kim Santos.

Iza Calzado. Photo: Kim Santos.

Martika Escobar. Photo: Kim Santos.

Solenn Heussaff. Courtesy of Gery Penaso.

Bretman Rock. Photo: Kim Santos.

Statement bangs 

All sorts of bangs were on display, from full fringes to curtain bangs, and statement curls. If you’re still thinking about, these women might just convince you to get the cut. 

Jessica Yang. Photo: Kim Santos.

Janica Cleto. Photo: Kim Santos.

Dasuri Choi. Photo: Kim Santos.

Micha Gayle. Photo: Kim Santos.

If the launch of Allure Philippines proved anything, it’s that beauty here isn’t a copy of somewhere else—it’s its own language. These trends may have surfaced in lipstick shades or shadow shapes, but their real power was in how they were worn: not to conform, but to express.

In a country where beauty has long been filtered through imported ideals, this night marked a shift. A red lip is a statement, a bold eye can be art in itself, and an unexpected hair trend can be a question mark worth chasing. The rules are being rewritten—and for once, they’re being written from here.

More from Allure Philippines’ launch and maiden issue: