Beauty Does Good: Dermtropics Is Elevating the Best of Local, Sustainable Practices
A blueprint for brands going global, Dermtropics is out to prove that sustainability can go hand in hand with good quality.
By Lia Cruz
Photography by Kieran Punay
In the beauty industry, where the bottom line matters, labels such as “sustainable,” “local,” and “organic” can give products and brands a boost. It’s easy to lay claim to words and be lauded for it. But to actually back up the talk? That’s another story.
Dermtropics launched in 2023, offering certified hypoallergenic, dermatologist-tested, paraben-free, sulfate-free, and fragrance-free products that are clinically tested to boost moisture and be safe for sensitive skin. These come from USDA-certified organic coconuts harvested from the rich, volcanic soil of South Cotabato and Davao, purchased at certified fair-trade prices, and then wet-milled without any heat, pressing or chemicals, keeping the extracted virgin coconut oil in its purest state. Their bottles are made of 40 percent upcycled wheat, which degrade outdoors in 17 to 22 months.
It’s a long list of credentials. But Dermtropics has done the legwork, obtaining the certificates needed to legitimately use the words “organic” and “fair trade,” and paying for the third-party testing required to put “clinically tested” on their packaging to ensure that they are true to their claims. In a world where labels can both enlighten and deceive, this is significant.
It’s not the easiest path. But for Margaux Arambulo-Lucena, who co-founded the brand with her husband Miko, there was never any other alternative.
Margaux Arambulo-Lucena, co-founder of Dermtropics. Photo: Kieran Punay.
“We wanted to create a brand that we can be proud of, making our products mindfully and without harsh ingredients, and helping address real pain points,” she says. “We also want to prove that sustainability can go hand in hand with good quality.”
Arambulo-Lucena hails from a family of doctors, and suffers from psoriasis. Her dermatologist mother was always particular about products: no harsh ingredients and fragrances. Her husband, on the other hand, suffers from skin asthma. Their skin issues, combined with the family background in dermatology and prior experience in farming in Mindanao, led to a brand championing virgin coconut oil (VCO). “We’ve been using [VCO] since we were small,” Arambulo-Lucero shares. “My mom has been prescribing it to her patients for 30 years. Clinical studies prove it can help those with eczema and allergies. It has lots of antioxidants, fatty acids and anti-bacterial and anti-inflammatory properties.”
It’s been tedious, for sure. But Arambulo-Lucena is gunning for more. “More than just growing a brand, I hope Dermtropics can make a meaningful impact—on skin health, local communities, and the planet.”
Perhaps that can go on the label.
Frequently Asked Questions
Dermtropics is a Filipino brand launched in 2023 offering certified hypoallergenic, dermatologist-tested, paraben-free skincare using USDA-certified organic virgin coconut oil from South Cotabato and Davao. It’s clinically tested, backed by certifications, and uses upcycled wheat bottles degradable in 17–22 months.
Co-founders Margaux Arambulo-Lucena and Miko Lucena brought personal experience to the brand: Margaux has psoriasis, her mother is a dermatologist, and Miko has skin asthma. Combined with family farming experience in Mindanao and dermatology background, they created a brand proving sustainability and quality coexist.
Virgin coconut oil is rich in antioxidants, fatty acids, and anti-bacterial and anti-inflammatory properties. Clinical studies prove it helps eczema and allergies. Dermtropics’ VCO is wet-milled without heat, pressing, or chemicals to keep it pure. Arambulo-Lucena’s dermatologist mother prescribed it to patients for 30 years.
Dermtropics obtained necessary certifications: USDA-certified organic, fair-trade, third-party tested, and clinically validated. Coconuts are purchased at certified fair-trade prices from volcanic soil farms. Bottles use 40% upcycled wheat, degradable in 17–22 months. They paid for legitimate credentials rather than greenwashing.
Arambulo-Lucena aims for meaningful impact on skin health, local communities, and the planet. The brand champions sustainability without sacrificing quality—proving eco-friendly and effective skincare can coexist. Supporting local farmers and community welfare alongside product excellence defines their vision.
Lia Cruz
Lia Cruz is a broadcaster, presenter, and writer whose expertise spans lifestyle, travel, climate, and women’s issues. Drawing on nearly two decades of experience in television and live media, she brings thoughtful storytelling and a people-first perspective to every feature. At Allure Philippines, she writes profile features that uncover the stories behind the people shaping beauty, culture, and society.
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