Beauty is constantly evolving, and so is the way we experience it. Today, inspiration comes from the creators we follow, the brands we discover, and the conversations shaping what’s next. 

Allure Beauty Lab 2026 brings those moments together in one interactive space, where guests can explore beauty through immersive brand activations, content creation, workshops, and hands-on experiences.

Marking this year’s event is Volume 4 of Allure Philippines, featuring global girl group KATSEYE on the cover—a celebration of individuality, cultural diversity, and the global influences shaping beauty today.

Guests can choose between General Access and Premium Access, depending on how they would like to experience the event.

General Access is a great way to experience Allure Beauty Lab 2026 firsthand. Guests can enjoy Beauty Express, where they can participate in brand activations, and giveaways, with the opportunity to unlock Premium Access by completing participating booth activities throughout the event.

For those looking to make the most of their visit, Premium Access includes direct entry to Allure Beauty Lab, access to Beauty Express, participating brand activations and giveaways, an exclusive Allure Philippines tote bag, and a copy of Allure Philippines Volume 4.

Whether you’re looking for your next beauty favorite, learning from industry experts, or simply exploring what’s new, Allure Beauty Lab offers a new way to experience the world of beauty beyond the page.

Allure Beauty Lab 2026 takes place on July 26, 2026, from 10:00 AM to 8:00 PM at SMX Convention Center, SM Aura, BGC, Taguig

For more information on access options and registration, visit shop.allure.ph.

Frequently Asked Questions

Allure Beauty Lab is a social-first, creator-driven beauty playground where beauty discovery comes to life and is designed for beauty enthusiasts, creators, and curious consumers alike bringing together immersive brand experiences, interactive activations, workshops, and content-worthy moments all in one space.

Allure Beauty Lab 2026 will take place on July 26, 2026,  from 10 AM to 8 PM, at SMX Convention Center, SM Aura, BGC.

Yes. Allure Beauty Lab 2026 is open to the public. Guests may choose between General Access and Premium Access, depending on the experience they’d like to enjoy.

General Access includes entry to Beauty Express, where guests can explore participating brand activations, enjoy giveaways, and complete interactive booth activities. Once all participating activities have been completed, guests will unlock Premium Access to Allure Beauty Lab 2026. 


Premium Access gives guests immediate entry to all event experiences and workshops, without having to complete the required booth activities. It also includes an exclusive Allure Philippines tote bag and a Volume 4 copy of Allure Philippines.

Expect a full day of beauty discovery through interactive brand activations, content creation spaces, beauty workshops, product sampling, exclusive giveaways, and immersive experiences designed to help you discover your next beauty favorite.

The Content Creation Hub is a dedicated social-first space where guests can create and share content throughout the event.

The Allure Store offers a first look at the potential future of the Allure retail experience in the Philippines. This interactive pop-up showcases products from participating beauty brands in a curated beauty discovery space.

Allure Workshops offer guests the opportunity to learn, discover, and engage with the beauty community in a more meaningful way.