6 Rising Filipino Beauty Brands That Deserve a Spot On Your Radar
These homegrown labels are redefining beauty—one proudly local product at a time.
The Filipino beauty scene has never looked more exciting. With new brands launching seemingly every month, and TikTok reviews dropping by the minute, it can be hard to keep track of which ones are worth your time and money (plus, shelf space). But if you’re looking to support local and discover standout formulas made with Filipino skin tones, lifestyles, and aesthetics in mind, we’ve done the digging for you.
Below, we’re spotlighting six rising Filipino beauty brands that have been catching our eye lately. While we haven’t tested them all just yet, these labels are on our radar…and they deserve to be on yours, too.
Lucky Beauty
Backed by actress and Gen Z beauty muse Andrea Brillantes, Lucky Beauty made its debut in 2023 with a vision of makeup as your “wearable lucky charm.” The brand’s lineup leans into ultra-feminine glam, with formulas that are easy to use and made to work for everyday wear. The brand also claims that these formulas are as kind to your skin as they are satisfying to apply. Most products are priced between PHP 200 to PHP 550, keeping things accessible without skimping on style.
Popique
If summer were a beauty brand, it would be Popique. Founded just this year by 24-year-old entrepreneur Aleah Sia along with co-founder Patrick Sia and creative director Joel Andrada, Popique is a vibrant celebration of youth, sunshine, and skin care-first beauty. With colorful, tropical-inspired packaging and a clear vision (makeup that loves your skin and skin care that makes you pop), the brand blends playfulness with purpose.
Popique’s lineup covers both makeup and skin-care essentials, featuring multi-peptide cleansers, hydrating creams, and multi-tasking color pots that are equal parts fun and functional.
Clocheflame
What began as a personal blog by founder Arianne Amante became something more during the height of the pandemic. Officially launching in 2021, Clocheflame has grown into a rising name in the local beauty scene.
The brand is all about beauty that lights you up, from the inside out. Its approach is fuss-free and thoughtful, with makeup inspired by tropical living and made to make your everyday life easier. With prices ranging from PHP 350 to PHP 1,500, Clocheflame’s multi-tasking tints, weightless powders, and restorative facial mists are designed to simplify your routine while enhancing what’s already there.
The Good Alchemist
The Good Alchemist blends nature, science, and intention to create probiotic-powered skin care that gently nurtures sensitive skin from within. Made in the Philippines, each formula is crafted with locally-sourced ingredients from fruit and vegetable raw materials—part of a thoughtful process that’s kind to both skin and the planet.
From serums to SPF, every product is guided by a wabi-sabi mindset that finds beauty in imperfection. The brand turns everyday skin care into a quiet ritual—rooted in presence, resilience, and slow transformation.
Saipo
Saipo makes skin care simple, sustainable, and accessible—because looking good shouldn’t cost the earth. With a background in food science and a passion for conscious living, co-founder Isabella Madamba teamed up with co-founder Ludwig Tayona, and together they launched Saipo.
Each product is made using plant oils and minimal ingredients. Rooted in sustainability and accessibility, Saipo proves that skin care can feel good, do good, and still look beautiful on your sink.
Luxelle
When celebrity and Allure Philippines cover star Heart Evangelista couldn’t visit her go-to derma clinic during the pandemic, she was determined to bring clinic-grade beauty devices and luxury skin care into the comfort of our homes—bringing the skin care line Luxelle to life.
Formulated with tried-and-tested ingredients like vitamins C and E, Luxelle celebrates every skin tone and condition with efficacy and care. Whether you’re reaching for a Luxelle serum or switching on one of its devices, each product is designed to give your skin exactly what it needs (and craves)—and yes, making it feel like a luxurious treat while you’re at it.
Why supporting local beauty brands matters
These six rising Filipino beauty brands are proof that local talent, creativity, and innovation are thriving, and redefining what beauty looks like in the Philippines. From skin care rooted in sustainability to makeup made for our climate and complexions, each brand brings something fresh to the table.
By choosing to support homegrown labels, you’re not just investing in thoughtful formulas or aesthetic packaging. You’re helping fuel a growing community of Filipino founders, creatives, and makers who believe in beauty with purpose. And that’s something worth celebrating—whether on Independence Day, Buwan ng Wika, or every day after.
