Nadine Lustre Makes History with Allure Philippines

After three days of gathering industry experts, beauty creators, and enthusiasts, the Allure Beauty Congress concludes with the highly-anticipated final cover reveal of Allure Philippines’ Volume 3: The Truth Issue, featuring actor and advocate Nadine Lustre, alongside the official launch of the Allure Best of Beauty Awards in the country.

Betty Uy Chan

Betty Uy Chan

Kicking off the evening are remarks from Archie Carrasco, CEO of AGC Power Holdings Corp. and Mega Global Licensing Inc., and publisher of Allure Philippines. “Allure has embraced its role as the country’s beauty expert, guiding our readers with authority, sensitivity, and purpose,” he says. “We have celebrated the power of morena beauty, emphasized the importance of wellness for the young generation, and now we are closing this remarkable three-day Congress that brought our community together.”

John Joaquin Dag-uman

The Best of Beauty Awards, now in the Philippines

John Joaquin Dag-uman

Next, Allure Philippines senior brand associate Mark Cruz takes the stage to announce the arrival of the Allure Best of Beauty Awards in the Philippines—considered globally as the equivalent of the Oscars in the beauty industry.

“For more than three decades, Allure has been the authority in beauty,” Cruz shares. “In October 2026, we will be bringing the prestigious Best of Beauty Awards in the Philippines.” He concludes by inviting attendees, particularly beauty brands and their founders and teams, to pick up the newest issue of Allure Philippines to learn more about the awards.

Betty Uy Chan

Marking a milestone with The Truth Issue

Closing the program, Allure Philippines editor in chief Rissa Mananquil Trillo highlights the significance of The Truth Issue in today’s beauty climate. “Today marks a milestone—not just for Allure Philippines, not just for beauty media, but for every Filipino who has ever felt pressured to look perfect before feeling worthy,” she says.

“This issue belongs to everyone who has ever dimmed their light to fit into someone else’s idea of beauty. It belongs to the women who grew up believing they had to shrink, erase, lighten, or hide parts of themselves to be accepted. It belongs to the next generation who deserve to inherit a world where beauty doesn’t come with conditions.”

Mananquil Trillo adds, “Today, Nadine Lustre makes history not just as the cover star of our newest issue. She is also the woman making history as Allure Philippines’ first solo three-cover release.”

Betty Uy Chan

To roaring applause, all three covers featuring Lustre are unveiled, with the final one revealed to the public—and to Lustre herself—for the first time.

Betty Uy Chan

In her cover story, Lustre reveals her perspective on truth and authenticity: “It’s being honest about who I really am—even things that I don’t like about myself, and the things that I have accepted. It’s being open, and not ashamed.”

With The Truth Issue, Allure Philippines reinforces its promise: to honor authenticity, champion Filipino beauty, and tell stories that move the industry forward. And with its triple-cover milestone and the announcement of the Allure Best of Beauty Awards in the Philippines, the brand strengthens its position as a leading force in shaping the country’s beauty landscape.