Ha.Mu Celebrated 10 Years at MNL Fashion Week by Letting Beauty Run Wild
Designers Abraham “Ham” Guardian and Mamuro “Mamu” Oki brought Ha.Mu’s creative universe to life with painted faces, colorful brows, sculptural hair, and experimental dyes.
By Liam Sanchez
Photography by Grant Babia
Ha.Mu has built a universe where oddities don’t seem so strange. For its MNL Fashion Week show, designer-duo Abraham “Ham” Guardian and Mamuro “Mamu” Oki marked the label’s 10th year with a collection that harks back to its signature codes and pushes them into new territory.
The collection remains true to Ha.Mu’s DNA, where experimentation defines its point of view. Instinctively, the beauty looks followed that same out-of-the-box creativity, where makeup and hair became canvases for color and 3D embellishment.
Feathers, yarns, and pearls extended from the clothes to the face. At the same time, no stone was left unturned when it came to details. Embroidered brows, neon lashes, all prove that Ha.Mu does not play it safe. Across the runway, electric blue appeared not just as graphic eye looks, but also on the lips and brows, because a single color can be pushed to create a character of its own.
The hair was equally experimental. The strands were sculpted into shapes that mimic artwork. Aside from the avant-garde silhouettes, polka-dot dyes, metallic shine lines, and neon splash lights, the hair can, in many ways, be an extension of one’s expression.
After the show’s twists, turns, and detours, the collection concluded with a playful meditation on commitment, which extends beyond marriage to the promises made to oneself, one’s creativity, and the people who make the work possible. This commitment to experimentation was visible in the beauty looks, too.
By the end of the show, Ha.Mu offered plenty of ways not just to play with hair and makeup, but to rethink our own relationship with creative expression: how far we’re willing to go, what we’re willing to experiment with, and how much more we can do when we stop limiting ourselves.
Embellished makeup
Grant Babia
Grant Babia
Grant Babia
Pearls are no longer just a fashion accessory. They’re making their way into makeup, too—not simply as pearlescent finishes on eyeshadows or highlighters, but as literal pearls embellishing the face.
As seen on the runway, there are various ways to use them to add a three-dimensional quality to a look. Trace the arch of the brows to instantly fill them in, or outline the lower half of the face for an optical illusion that mimics contour. Go all out and speckle them across the face for a maximalist touch, or add feather tails for movement and drama. There’s no right or wrong way to do it.
Painted faces
Grant Babia
Grant Babia
Grant Babia
One way to unleash creativity in makeup is to paint the entire face like you would a normal canvas. There are a lot of possibilities: from a stark white base to bright yellow. You can even add floral embellishments, or paint a verdant scene with deliberate strokes. However, if you want to play with color but aren’t ready to fully commit, start by painting the areas where you would normally contour or blush.
Playful brows and lashes
Grant Babia
Grant Babia
Grant Babia
There have been countless eye makeup trends over the years, from thin arches to blocked and laminated brows, and from wispy lashes to cat-eye lashes. But changing up your eye makeup game isn’t just about shape. You can also go ham with color. Bleach your brows to match your hair, or inject a punch of color with pastel pink, as seen on Ha.Mu’s runway. Or pick your favorite shade and wear it on your arches, treating your brows as another canvas for color rather than limiting it to your eyeshadow. As for lashes, black mascara isn’t the only choice anymore. Go white, go neon, or find any other shade that works for you. There’s something for everyone.
Electric blue makeup
Grant Babia
Grant Babia
Grant Babia
Tired of conventional brown and rosy tones? Try electric blue eyeshadow, drawn into a graphic wing that’s sure to command attention. But don’t limit the shade to your eyes. There are plenty of ways to inject it into your makeup, from brows to lips. Ha.Mu’s runway featured embroidered electric-blue yarn woven across the eyebrows and over the lips for an eccentric finish. Think of this royal blue shade the next time your brush hits the palette.
Sculptural strands
Grant Babia
Grant Babia
Grant Babia
Hair can be curled, straightened, or tied into a ponytail, but it can also be constructed into a sculpture, becoming a work of art in itself. It can be braided and woven into a daisy silhouette, fashioned into sections of ribbon, sculpted into dramatic, almost cartoonish spikes, or gathered into an exaggerated chignon. Hair can even become a vessel, as seen on Ha.Mu’s runway, where it was shaped into a vase for flowers. Consider this your sign to be more adventurous with your next hairstyle.
Experimental dyes
Grant Babia
Grant Babia
Grant Babia
From ’90s tinsel hair to caramel highlights and blonde balayage, there are so many ways to add dimension to your hairstyle. But let these runway looks prove there are even more ways to have fun with your strands. Mix your platinum blonde hair with carnation-pink splash lights. What really caught our attention, though, was a dramatic, sleek, black hairstyle made extraordinary with polka-dot pattern dye. There are endless ways to play with hues and finishes for your lovely locks.
Frequently Asked Questions
Ha.Mu’s 10th-year show featured pearl-embellished faces, painted bases from stark white to yellow, colored and embroidered brows, electric blue eyes and lips, sculptural hair, and experimental dye work including polka-dot patterns and pink splash lights.
Pearls are applied as literal 3D embellishments. On the Ha.Mu runway, they traced the brow arch, outlined the lower face to mimic contour, were speckled across the skin, or paired with feather tails for movement.
Start with the zones you would normally contour or blush and paint those in color instead. This keeps conventional placement while introducing bold pigment, so you can test the look before committing to a full base.
Yes. Ha.Mu’s show used electric blue as a graphic winged eye, then extended it to the brows and lips with embroidered electric-blue yarn. Treating one shade as a full-face color story creates a distinct character.
Polka-dot dye places contrasting dots across the hair instead of blending color like balayage. At Ha.Mu’s MNL Fashion Week show, it appeared on sleek black hair, alongside platinum blonde finished with carnation-pink splash lights.
Liam Sanchez
Liam Sanchez is a registered medical technologist and Wellness Writer at Allure Philippines. Combining training in laboratory medicine with experience in science journalism, he specializes in evidence-based reporting on wellness, nutrition, longevity, and beauty trends. A Cum Laude graduate of the University of Santo Tomas, he previously served as Science and Technology Editor of The Varsitarian. At Allure Philippines, he translates complex health and beauty science into accessible, reader-first stories that help consumers make more informed decisions about their well-being.
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