After exploring the five senses at The Senses Tour at the Allure Beauty Lab, guests arrived at one final destination: the Allure Beauty Shop. Instead of the traditional retail space, the interactive area brought the event’s philosophy full circle, inviting guests to continue their beauty discovery through a curated selection of products. Before browsing, guests rolled a life-sized die, with each number unlocking a different selection of beauty finds to take home, adding an element of surprise that made every beauty experience uniquely their own.
“Traditionally, beauty retail begins with products on shelves. Our Allure Beauty Shop flips that journey,” says Allure Philippines editor-in-chief Rissa Mananquil Trillo. “Guests first explore the Beauty Lab and The Senses Tour—immersive experiences designed to help them see, touch, smell, hear, and experience beauty before arriving at the shop itself. By the time they reach the Allure Beauty Shop, they’re no longer choosing products based solely on packaging or hype. They’re making more informed decisions shaped by experience.”
The curated selection reflected the diversity of beauty products shaping the local industry, spotlighting products developed with Filipino consumers in mind. Guests discovered base products from UpMake, a newly launched Filipino brand featuring 20 shades of Tone ID™ All Day Lightweight Powder Foundation, thoughtfully created for Filipino skin tones and undertones: fair-light, medium, tan, and deep. Developed with COSMAX, one of South Korea’s biggest cosmetics manufacturers, the versatile formula can be worn as either a light-coverage or full-coverage foundation, depending on application.
Kim Angela Santos
Kim Angela Santos
Everyday beauty also took center stage with POPP by Penshoppe, whose lineup included fragrance balms in Vanilla, Island Cocktail, and Floral Punch, alongside the Cool Glow Stick, a highlighter for a soft, dewy finish. Inclusive beauty brand Vice Cosmetics showcased some of its bestselling makeup essentials, including the Perfect Kizz Velvet Blur Lip Shaper and travel-friendly Sunwear Mini Hydra Bounce and Sunwear Mini Sunwear Rescue face mists. Meanwhile, Cebu-founded Kit&Co. introduced its 18-shade Serum Foundation, infused with Centella Asiatica, together with the brand’s Daily Skin Mist, a four-ingredient face mist with rose-infused water, marshmallow root extract, Japanonica bud extract, and licorice root extract.
Kim Angela Santos
Kim Angela Santos
Skin care solutions were also part of the experience, with global beauty brand Pond’s featuring three of their Bright Miracle releases: Serum Day Cream Moisturizer, Serum Day Cream Detox, and Ultimate Clarity Serum, for those who want to achieve a natural, soft glow filter. Hada Labo also offered its signature skincare essential, the Hydrating Lotion, formulated with four types of Hyaluronic acid, while acne solutions brand Posh Skin showcased the fun and multi-colored designs of their pimple patches.
Kim Angela Santos
Kim Angela Santos
Kim Angela Santos
For guests who prefer streamlined beauty routines, the shop also highlighted practical everyday essentials: Filipino brand B/yond featured its Leave-In Cooling Dry Shampoo and Leave-In Anti-Bacterial Dry Shampoo, both formulated with a Micro-Lock Technology that traps excess oil, while preserving the hair’s natural moisture, and sun protection from Pret A Stik through their one-stop solution balms: Pret A Soleil Sun Barrier Balm and Pret A Nuit Intensive Night Cream, both designed to hydrate, brighten, and revive skin through a swipe.
Kim Angela Santos
Kim Angela Santos
Completing the curated selection were self-care staples from Japanese-inspired body care brand Mirai Essentials, including the Hokkaido Milk + Rice Nourishing Beauty Bar and Hokkaido Milk Gentle Brightening Body Scrub, alongside the fragrance set from Tadhana Fragrances’ Persona collection, where guests explored best-selling scents such as Rockstar and Scandalous.
Kim Angela Santos
Kim Angela Santos
For many guests, the Allure Beauty Shop became more than a place to browse products; it was an opportunity to revisit discoveries made throughout the Beauty Lab with greater context and confidence. “This reflects how we approach beauty journalism at Allure. We believe discovery should come before purchase, and understanding should come before influence,” says Mananquil Trillo. “Beauty journalism should empower consumers, not pressure them. Our role is to provide context, not just content.”
