Ask content creator Kylie Celebre to describe her makeup in three words and she’ll give you an answer that makes perfect sense once you see her: “Makeup on steroids.”

Celebre was glammed up in the most electrifying shade of blue eyeshadow as she entered the studio. She shares that the color immediately brought her back to her earliest memories of beauty: “I used to watch [my mom] do her makeup—and the thing that stood out for me is her blue MAC eyeshadow.”

Her carefully styled bubblegum-pink hair was sporting an intentionally messy array of pink rollers, star-shaped clips, and salon clamps. Even before Celebre began talking about beauty, there was something creative about the way she presented herself—every detail considered, nothing ordinary.

Makeup on steroids, indeed: she delivers this line in all seriousness, and it’s nothing short of convincing. Scroll through Celebre’s Instagram and you’ll find an endless sea of her pink hair, some photos fresh from the salon trip, some faded. Next to it, a collage of looks: her eyelids sprouting colorful spikes inspired by the texture of a betta fish, full glam mimicking the Luzon bleeding-heart, or, my personal favorite, a look inspired by spider fighting, complete with a real spider hanging from her cheek. 

To put it lightly, Celebre likes to get creative with it, so it comes as something of a surprise when she tells us she almost quit beauty altogether. It was an honest consideration—trading artistic freedom for something more algorithm-friendly, but it just wasn’t like Celebre. 

And in the flirtation between playing it safe, color came roaring back. Plenty of it. In this Allure Philippines exclusive, the content creator talks about her first memory of beauty, the moment she almost walked away for good, the risks she took to get here, and the ideas that define her work today.

What were you doing before being a content creator? 

I was a child commercial model. 

Your earliest memory of loving beauty? 

My earliest memory of beauty is my mom. I used to watch her do her makeup., And the thing that stood out for me is her blue MAC eyeshadow, which is very reminiscent of our makeup look today.

What did you love about the blue eyeshadow? 

It was so out of this world. Kasi syempre as a little boy, OMG, [a] blue MAC eyeshadow! Normally, ng mga time na ‘yon, mas uso sa mga OGs, like Jennifer Lopez, ang mga smokey eye.

What was the first makeup that you bought?

I don’t think it’s available in the Philippines anymore, but it was from a brand back in 2016 called Pinkies Collection. It’s still one of my most favourite, most-used lipsticks. Up until today, I still have one last lipstick [from that line]. It’s still good.

I just keep it and use it on special occasions. It’s a nude lipstick, very kakaiba and out of brand [for me]. 

What was the very first beauty post on your feed? 

It’s a makeup look that I did after Christmas. Actually, my family—hindi naman force, but sila yung nag-encourage sa akin na, hey, post it na! You’re getting good at makeup. Post it! So sila ang rason bakit ako content creator now.

The video or post that changed everything for you? 

The first post that went super OA viral for me is my Ariana Grande makeup look, na hindi ko naman in-expect [na mag-viral].

A risk that you took that paid off? 

I actually did not finish high school. Right after I finished K-12, I started my career as a full-time content creator. As in, I was around 16, around 17. I was already doing a lot of makeup looks, so I started posting online at a very early age pa lang.

Describe your beauty content in three words. 

Makeup on steroids.

One word that defines your trademark beauty look? 

Edgy. Edgy-edgy.

What keeps people coming back to your page? 

It’s my crazy ideas. My Filipino-inspired ideas, dapat mahalin natin ang sarili nating atin.

The moment you almost quit but didn’t.

I was actually supposed to quit beauty last year. I was supposed to just be a lifestyle creator—very sweet girl fantasy. But now, I think I made the right decision to come back doing way more creative makeup looks.

Why did you want to quit? 

I feel like the whole clean girl beauty really took all of my creativity away. I lost my passion for makeup, and I lost that feeling of happiness whenever I did makeup [looks].

It’s always the same shades, same color stories, same releases. So, just seeing more color and more creativity, especially on social media, feels like happiness to me. 

Kim Santos

Matte or dewy base? 

Matte. Dedma sa dewy. Ayaw ko sa dewy! Dewy na nga yung skin ko, tapos dewy base pa. 

Full glam or no makeup-makeup?

No makeu-chareng. Full glam always, everyday. Kahit mag-gym, maligo, everything.

3-step routine or 10-step routine?

3-step routine, kasi sa sobrang daming pwedeng ilagay sa face ko, mabawasan man lang natin sa skin care nang konti.

Morning skin care or nighttime skin care? 

Nighttime skin care because I’m always super lazy to do it in the morning.

Short hair or long hair?

Or! Kung anong maisip kong gawin na hairstyle, kung anong trip ko sa araw na yon.

Air dry or heat styling? 

Heat styling always. Always style your hair, wag kang lalabas nang sabog-sabog, kailangan pasabog ka parati!

Bar soap or body wash?

Body wash.

Hand cream or body butter? 

Body butter. 

Layering scents or one fragrance only? 

I super love layering scents, it’s so nice to create a signature scent of your own.

If you had to describe your own signature scent in three notes, what would it be?

Hindi siya halata with me, but I love baby powder notes and vanilla notes.  Very baby girl ang atake. I love clean scents. 

Spray scent on skin or on clothes?

Everywhere. Up to your hair, shoes, your neck, your feet. Everywhere. 

Rest or active recovery? 

I like to rest. I like to do active recovery. I’m just everywhere.

Coffee or matcha?

It really depends where you get the matcha or you get the coffee, but I drink both. I’ve been obsessed with Spanish coffee. I get one litre, and I drink it for two days.

For matcha, we actually make matcha at home—my boyfriend makes matcha at home. 

Frequently Asked Questions

Kylie Celebre is a Filipino content creator known for bold, maximalist makeup looks she describes as “makeup on steroids,” including bright color and Filipino-inspired concepts. A former commercial model, she built her following through viral looks like her Ariana Grande-inspired makeup.

Kylie Celebre says the rise of clean-girl beauty trends—with repetitive shades and color stories—drained her creativity and passion for makeup, nearly pushing her toward becoming a lifestyle-only creator before she returned to bolder looks.

Kylie Celebre’s Ariana Grande-inspired makeup look was the post that first went viral for her, unexpectedly. It came after her family encouraged her to keep sharing her looks online, which led her to pursue content creation full-time.

Kylie Celebre describes her trademark look as “edgy,” built on bold color and Filipino-inspired ideas—from betta fish-textured eyeshadow to looks referencing the Luzon bleeding-heart bird, favoring maximalist creativity over trend-driven minimalism.

Kylie Celebre prefers a matte base over dewy, a pared-down 3-step skincare routine, nighttime over morning skincare, and heat-styled hair. She also favors layering fragrances, gravitating toward baby powder and vanilla notes.