Peewee Dizon-Bauman’s beauty story doesn’t start in a boardroom. Between running Strategy and Innovation for Dole across Los Angeles, Tokyo, Thailand, and Manila, she creates art: hand-drawn illustrations that become silk scarves, with proceeds supporting marine conservation on Danjugan Island. That same range—business and art, structure and instinct—also shapes how she perceives beauty. 

But when you ask her what beauty means, she doesn’t start with a specific product or routine. She starts with the ‘90s Philippines she grew up in, when mestiza skin was still the unspoken standard—and how leaving that behind for a life moving in between cultures changed how she saw beauty.  

Not just one version of “beautiful”

Splitting her time between multiple countries didn’t just add on to her frequent flyer miles—it expanded her view on beauty and diversity. 

“The diversity here has reinforced something I’ve believed since I was young: beauty is diverse, and that’s what makes it exciting,” she says. “What I love most is seeing women embrace their individuality instead of trying to blend in—there’s something so modern and empowering about that kind of confidence.”

As someone who grew up in the Philippines during the ‘90s, Dizon-Bauman saw that being fair, or mestiza, was the only way to be considered beautiful. But globalization and the representation we see today debunked that narrative, with morena beauty now being celebrated. “Young women now get to see that there isn’t just one version of what’s beautiful,” she says. 

This shift mirrors her own path—from a childhood shaped by one narrow standard to a life spent moving through cities that define beauty differently. That openness to different definitions of beauty carries into her routine, too: she’s drawn to a range of products, choosing what works best for the life she’s living.

Her go-to product in the heat: IGK Good Behavior Spirulina Protein Smoothing Spray

The humidity in Fort Lauderdale, where Dizon-Bauman is based, doesn’t leave any room for heavy glam—it demands products that perform. Running is one of her favorite ways to stay active, which means beauty products have to withstand more than just Florida’s heat. One product in particular has become a non-negotiable.

“Fort Lauderdale is a beach town, but more understated—think super yachts, quiet luxury, and people who genuinely love being outdoors,” Dizon-Bauman shared. “I never leave the house without spraying my hair with the IGK Good Behavior Spirulina Protein Smoothing Spray because the humidity is relentless, especially during summer and my long runs, and it keeps my hair sleek without feeling heavy.” 

For Peewee Dizon-Bauman, beauty isn’t about fitting into one mold anymore. It’s about finding out what works and holds up, wherever she happens to land next.

Frequently Asked Questions

Peewee Dizon-Bauman is a Filipina executive and artist, serving as Global Vice President for Strategy and Innovation at Dole. She also creates hand-drawn illustrations turned into silk scarves, with proceeds supporting Danjugan Island marine conservation.

In the 1990s Philippines, fair or mestiza skin was the unspoken beauty standard. Dizon-Bauman describes it as the only look widely considered beautiful, a narrow ideal that broader representation has since pushed back on.

Morena beauty is now openly celebrated in the Philippines, driven by wider media representation and global exposure to diverse standards. Dizon-Bauman notes that young Filipinas today can see there is more than one version of beautiful.

Moving between cultures exposes Filipinas to communities that define beauty differently, loosening a single inherited standard. For Dizon-Bauman, years across LA, Tokyo, Thailand, and Manila reinforced that beauty is diverse and individuality reads as confidence.

She uses the IGK Good Behavior Spirulina Protein Smoothing Spray before leaving the house. Fort Lauderdale’s relentless humidity, especially during summer and long runs, demands a product that keeps hair sleek without feeling heavy.

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