Color Correction, Reimagined: How Nate Javier and Doreen Catacutan Connected Makeup and Oral Care
Together with Colgate’s Optic White Purple Toothpaste and Serum, the two creatives showed why understanding undertones—on the skin and on your smile—can make all the difference.
Across the three days of expert-driven conversations, masterclasses, and immersive beauty experiences at the first-ever Allure Beauty Congress, Colgate Philippines brought something refreshingly new to the floor: a look at color correction through both makeup and oral care.
Through a live product demo with content creator and makeup artist Nate Javier, paired with an interactive activity featuring the Optic White Purple Toothpaste and Serum, Colgate highlighted how managing discoloration—whether on skin or teeth—begins with understanding the body’s natural tones.
At the Colgate booth, guests were invited to brush a coffee-stained egg, chosen for its calcium-rich shell similar to a tooth’s outer layer. As they brushed, they witnessed how the toothpaste neutralized the yellowish cast, revealing a visibly brighter, cleaner surface—mirroring how the Optic White Purple formulation is designed to work on teeth.
Studio Torio
On Day 2 of the Allure Beauty Congress, Javier was joined by lifestyle and fashion creator Doreen Catacutan as they explored the parallels between makeup and oral care. In a quick crash course on choosing the right color correctors, Javier explained how balancing cool and warm undertones in makeup follows similar logic when it comes to yellowing from stained teeth.
“Any colored food will register as yellow when it stains your teeth,” Javier shared. “What makes Colgate Optic White Purple Toothpaste and Serum effective is that it helps reduce the appearance of yellow tones while brightening the teeth through continued use.”
Studio Torio
Studio Torio
To show color correction in action, Javier and Catacutan demonstrated the Optic White Purple technology using two beakers—one of which held a diluted solution of the Optic White Purple Toothpaste, and the other, a similar solution with Optic White Purple Serum. Passing a coffee-stained capsule through each showed how the two products work to reveal teeth’s naturally brighter appearance.
For Colgate, presenting the Optic White Purple regimen through the eyes of makeup creators showed how color correction extends far beyond the face. As makeup continues to evolve with a range of correctors for every undertone, the brand underscored how pairing the Optic White Purple Toothpaste with its Serum provides daily care that helps reduce yellow tones and restore radiance to one’s smile.
Visit the Colgate Philippines website for more on the Optic White Purple regimen, and follow Colgate Philippines on Facebook and Instagram to learn more.
Frequently Asked Questions
Both processes work by neutralizing unwanted undertones using opposing color logic. In makeup, color correctors counteract discoloration on skin — such as using purple or blue tones to neutralize yellow. Colgate Optic White Purple Toothpaste applies the same principle to teeth, using purple pigments to reduce the appearance of yellow staining from food and beverages.
The formula uses purple color-correction technology to neutralize yellow tones on the tooth surface, similar to how purple-toned color correctors work on skin undertones in makeup. Continued use is designed to visibly brighten teeth by addressing the yellow cast caused by staining from coffee, tea, and colored foods.
Both products address tooth yellowing through color-correction technology, but are designed for different stages of a whitening regimen. At the Allure Beauty Congress, Nate Javier demonstrated each product separately using stained capsules passed through diluted solutions of each, showing how they work at different points in the whitening process.
According to makeup artist Nate Javier, colored food and beverages register as yellow when they stain teeth — regardless of the original color of the food. This yellowing is what the Colgate Optic White Purple formulation targets, using color-neutralizing technology to counteract the cast and restore the tooth’s naturally brighter appearance.
Javier led a live color correction masterclass showing how the same undertone-balancing logic used in makeup applies to oral care. The demonstration included a coffee-stained egg brushed with Optic White Purple Toothpaste, and a side-by-side beaker comparison of the toothpaste and serum — both showing visible neutralization of yellow staining in real time.
