From Brows to Beauty Lab: Strokes Marks Nine Years of Craft and Five Years of Creation

It all started with a pair of brows. When founder and CEO Momoi Supe opened the doors of Strokes Eye Beauty Studio nine years ago, he wasn’t just introducing another salon—he was reimagining what beauty could look like when treated as art. Precision, patience, and a devotion to detail made the studio a first of its kind in the Philippines, a destination where every client left not only with perfected arches but also with a renewed sense of confidence.

“I wanted to create a studio that treated [brows and eyes] not as side services, but as an art form in themselves,” Supe recalls. “It was about showing that with the right detail and craft, shaping the brows and eyes could completely transform someone’s look and, more importantly, their confidence.”

Momoi Supe / Strokes

Momoi Supe / Strokes

Nine years later, the studio remains the heart of the brand. Its success paved the way for new ventures such as the Strokes Nail Spa & Wellness Studio, which grew out of the same belief that beauty goes beyond service. Each space reflects the idea that beauty is experience, both intimate and transformative. These spaces have never been about appointments alone; they are about experiences that stay with you long after you leave the chair. “They’re more than numbers; they’re proof of endurance, growth, and community,” Supe says of the milestones.

But the brand took its boldest step in 2019 with the launch of Strokes Cosmetics, which placed Supe’s artistry directly into the hands of consumers. Starting a cosmetics line in the middle of a pandemic carried immense risk, but Supe leaned on the same philosophy that built the studio. “We had to prove that professional-grade products could be both accessible and true to the level of craft we were known for,” he shares. “That consistency built trust and helped the brand find its place in everyday beauty rituals, even in a time when routines were anything but normal.”

Strokes

Strokes

Since then, Strokes Cosmetics has established itself as a name synonymous with Filipino creativity, its artistry trusted even by beauty queens on the Miss Universe stage. “They’re more than numbers; they’re proof of endurance, growth, and community,” Supe says of the milestones. Its products invite people to craft their own rituals and expressions of beauty. While recognition has reached big stages, Supe emphasizes that the brand’s meaning comes from Strokes’ loyal everyday clients. “The spotlight may be fleeting, but it’s the people who trust us with their beauty year after year that truly give Strokes its meaning.

Anniversaries may look back, but they also open the door forward. For Supe, Strokes Beauty Lab remains a place of ideas in motion, a laboratory of possibilities where beauty can continue to evolve. As Strokes looks to the future, it continues to carry the same philosophy that has defined its story from the very beginning. “I want Strokes to be remembered as the brand that redefined beauty on Filipino terms,” Supe reflects, “where artistry met accessibility, where confidence was crafted with care, and where evolution was embraced.”

Strokes Eye Beauty Studio in One Ayala / Strokes

Strokes Nail Spa & Wellness Studio in Opus Mall / Strokes

Strokes Eye Beauty Studio in Vertis North / Strokes

Nine years of craft. Five years of creation. These milestones serve as markers of both endurance and growth, but more importantly, they reaffirm Strokes as a Filipino brand that has chosen to define beauty on its own terms while giving its community the tools to do the same.