Beauty Creator Lierge Perey Shares Why These Lip Liners Became Her New “For-Lifers”
Vice Cosmetics unveils a line of lip liners meant to be your newest companions
For the last eight years, Vice Cosmetics has stood on a principle of letting beauty be just as attainable as it is reliable, evolving itself to reflect a mantra that reframes the brand as a companion that’s here to stay.
“At Vice Cosmetics, that’s what our mantra, “Makeup for Life,” means: high performance products made for real life. Whether you’re working, playing, dreaming, or just being you, we’re here to make beauty simple, joyful, and empowering.” says co-CEO, Ana Samaco.
To kickstart the brand’s renewed outlook, Vice Cosmetics looked to beauty creator Lierge Perey for the new Perfect Kizz VELVET line. The release resonates with her explorative approach to creating looks, as well as a presence that the brand believes represents an understated, yet profound sense of confidence.
Courtesy of VICE Cosmetics
“We chose Lierge to curate and be the face of this collection because her quiet conviction and effortless authenticity are the essence of Soft Power,” shares co-CEO Cathyrn Lao. “She doesn’t need to be loud to be heard—her presence, values, and creative vision speak volumes. That’s exactly the kind of impact we wanted this collection to represent.”
Spanning a collective 20 shades between its Velvet Blur Lip Shaper and Velvet Soft Lip Bullet, the former highlights a dual-ended design where the lip liner’s end is made opposite to dense blending brush, allowing users to seamlessly combine both variations for a flush yet lightweight look.
Courtesy of VICE Cosmetics
From the Forbidden Kiss’ brick red hue for evenings out in the city to the Midnight Kiss’ cocoa brown that matches a sunkissed afternoon at the beach, Perey also recalled her experience with using both products, sharing how the Velvet Blur Lip Shaper’s “budge-proof” formulation keeps each application last, all while the Velvet Soft Lip Bullet created a full yet diffused flourish to the overall look.
“Power doesn’t always have to be loud,” adds Samaco. “This collection symbolizes our shift away from everything needing to go viral. We’re here to last.” With the full collection released last August 11th, Vice Cosmetics now looks to continue in refining its line up of beauty cosmetics, while keeping committed to creating companions that last lifetimes.
Frequently Asked Questions
The Perfect Kizz VELVET is a lip collection from Vice Cosmetics spanning 20 shades across two products: the Velvet Blur Lip Shaper, a dual-ended lip liner with a blending brush, and the Velvet Soft Lip Bullet. It was released on August 11th and fronted by beauty creator Lierge Perey.
The collection spans 20 shades across its two product formats. Featured shades include Forbidden Kiss, a brick red suited for evening looks, and Midnight Kiss, a cocoa brown designed to complement sun-kissed, daytime aesthetics — covering a range from deep warm tones to neutral everyday wears.
The Velvet Blur Lip Shaper is a dual-ended product combining a lip liner with a dense blending brush for a seamless, flush finish. The Velvet Soft Lip Bullet delivers a fuller, more diffused application. Both share a budge-proof formulation designed for long wear across daily activities.
According to Vice Cosmetics co-CEO Cathyrn Lao, Lierge Perey was selected for her quiet conviction and understated confidence — qualities the brand describes as “Soft Power.” Her creative approach and authentic presence were seen as aligned with the collection’s identity and the brand’s Makeup for Life positioning.
“Makeup for Life” is Vice Cosmetics’ brand philosophy emphasizing high-performance products built for everyday real-life use — across work, leisure, and personal expression. Co-CEO Ana Samaco frames it as a commitment to beauty that is simple, joyful, and empowering rather than trend-driven or ephemeral.
