Even before the term skinification entered the beauty lexicon, Dove had long approached personal care as something that extends beyond the face. For decades, the brand has created products designed to cleanse and moisturize the skin with formulations developed alongside chemists and dermatologists alike.
From hair care products to deodorants, recent years have also shown that Dove is doubling down on bringing well-known skin care ingredients — like hyaluronic acid, panthenol, peptides, and niacinamide — into its updated approach to personal care. Here, we take a closer look at how that approach translates to hair and scalp care through the Dove Derma Scalp series.
Designed as a three-step routine, the series includes shampoo, conditioner, and serum that Dove says were co-developed with board-certified dermatologists, creating an everyday regimen that claims to not only address everyday hair concerns, but also to enhance hair fall resilience for over +10,000 growth of hair strands in eight weeks with regular use — though results may vary.
“Skinification helps improve scalp health by enhancing hydration, whether for dry, flaky, or oily scalps, and when the scalp is healthy, medications can work better to address hair fall and hair loss,” says board-certified dermatologist Maria Franchesca S. Quinio-Calayag, MD, in a previous interview with Allure.
The Dove Derma Scalp Hairfall Recovery Shampoo and Conditioner feature a formula with peptides, niacinamide, and panthenol, bringing ingredients more commonly associated with skin care into the first two steps of the routine. Start by shampooing the scalp and hair, then follow with conditioner as directed.
The third step comes after the shower. Part the hair into sections before applying the Dove Derma Scalp Hairfall Recovery Serum directly to the scalp, then gently massage it in with your fingertips. Together, the shampoo, conditioner, and serum turn an already familiar wash-day ritual into a three-step routine with added attention to the scalp and hair growth.
With the Derma Scalp series, Dove is applying a familiar skin care philosophy to an area that’s easy to overlook: the scalp. This three-step format doesn’t ask you to reinvent your hair routine completely; instead, it adds a targeted scalp and hair-growth-enhancing step to the shampoo-and-conditioner ritual you already know.
After all, if skin care has taught us to pay attention to ingredients, hydration, and consistency on our faces, it makes sense to bring some of that same consideration a little higher — to the skin beneath our hair.
The Dove Derma Scalp series is available on its Shopee and Lazada pages. Visit @dovephilippines on Instagram to learn more.
