Ube-inspired makeup isn’t just for the pages of Allure Philippines’ Global Beauty Issue—it can be the new wearable color in your everyday makeup routine.

To make the violet hue feel less intimidating, makeup artist Booya Mocorro added various shades of lilac and purple to the eyelids. For a pared-down look that fits into your daily beauty routine, Mocorro went for a muted nude lip using the GRWM Cosmetics Cloud Blur Tint in Tulle. “This is a tricky color to use because [shades like these can look] ashy.” Her pro tip? Pair it with a darker lip liner.  She used the GRWM Cosmetics Retractable Gel Lip Liner in Dulce de Leche to add contrast and pull the look together.

Allure Philippines Makeup Editorial Ube

John Llamas

For an effortless hairstyle with volume and movement, Reese Roque kept the styling simple. “I blow-dried the hair with some mousse [and added] heat protectant,” she says.

Take it from the experts: You can make lilac tones your go-to color for a pop of color that’s totally fun—and one you’ll keep coming back to every day.

Allure Philippines Makeup Editorial Ube

John Llamas

Art Direction: Mikiyo Ricamora. Photography: John Llamas. Makeup: Booya Mocorro. Hair: Reese Roque, assisted by Charlize Martinez. Model: Naomi Serrano of Farah Models. Photographer’s Assistant: John Mark Advincula. 

Frequently Asked Questions

Layer muted lilac and purple shades across the lid instead of one saturated violet. Makeup artist Booya Mocorro uses this graduated approach to make the color wearable daily.

Muted purple or mauve lip shades can look ashy since they lack warmth against skin. Mocorro flags this risk with shades like GRWM Cosmetics’ Cloud Blur Tint in Tulle.

Pair the muted lip shade with a darker lip liner for contrast. Mocorro used GRWM Cosmetics’ Gel Lip Liner in Dulce de Leche over the Cloud Blur Tint.

A simple blow-dry with volume keeps a purple eye look wearable daily. Hairstylist Reese Roque used mousse and heat protectant for an effortless, low-maintenance finish.

No, ube-inspired lilac and violet tones started as an editorial trend but adapt easily to daily wear using muted shadow shades and a pared-down nude lip.

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