How Jelly Eugenio Mastered the Balancing Act of Makeup and Content Creation
The celebrity makeup artist behind some of the looks of the country’s biggest stars shares how you can start your journey as a beauty content creator.
Access to beauty and makeup has become easier with social media. I, for one, have learned about makeup techniques from watching YouTube video tutorials, and now TikTok. One of the most prominent beauty creators today is celebrity makeup artist Jelly Eugenio, who is now in front of the camera talking about all things beauty—what makes a good makeup brush, shopping for skin care products, and, of course, creating memorable beauty looks with his muses, from brides to celebrities, including Allure Philippines cover star Nadine Lustre.
But how does Eugenio help shape the conversation on beauty online, and how can one start their own journey? In an exclusive one-on-one interview with Allure Philippines, the sought-after makeup artist shares his practical tips on how you can face the camera more confidently and improve your content creation skills.
Be authentic
For Eugenio, nothing beats being authentic to your audience. “Because people really see you through the screen,” he says. “They really know if you’re being true to yourself, but they also know if you’re trying to pretend to be someone else.” He advises aspiring creators to be as natural as possible. “It’s easier because you’re not pretending to be anything,” he adds.
Keep practicing
Aside from keeping things real, practicing makes things easier, according to Eugenio. “It’s really hard to do content and me, my tip is to create a dialogue or your script first before you lay out your video so that you have a backbone when you shoot your videos,” he says.
Good lighting
He also shared more practical or technical tips on how to make your content look better, one of which is to find good lighting. “Never shoot in bad lighting because bad lighting is bad quality video and nobody wants to watch that,” he says.
Be dynamic
Eugenio also adds that good energy builds a better connection with the audience. “Make your videos dynamic because I noticed that when I shoot videos that have lower energy people tend to like not watch it longer but sometimes I just had to shoot at like midnight so I have no choice,” he continues.
Have fun
Lastly, he emphasized having fun. “Make sure that you’re having fun when you create the content, make sure it’s something that you love because again it will really translate if it looks like work or if it looks like something that you really love and the more you love what you do the more people will see and enjoy watching you,” he tells.
On his love for beauty content creation
“I became a beauty content creator, I think, by accident. It’s just that I’m one of the makeup artists who likes to talk a lot, or maybe I’m more confident in talking and expressing because I love to teach makeup and it’s kind of easy for me because I like teaching and like talking to a screen.” For Eugenio, content creation is just like talking to a friend. “So eventually everything followed, all the people are watching my videos and I’m very thankful for that,” he concludes.
Frequently Asked Questions:
Jelly Eugenio is a Filipino celebrity makeup artist known for his work with high-profile clients including Allure Philippines cover star Nadine Lustre. He is also an active beauty content creator who produces tutorials, product reviews, and makeup demonstrations across social media platforms.
Eugenio advises aspiring creators to prioritize authenticity, develop a script or dialogue before filming, shoot in good lighting, maintain high on-camera energy, and above all, create content they genuinely enjoy — all factors he credits to building a loyal audience.
Eugenio describes becoming a content creator largely by accident — his confidence in teaching makeup and his comfort talking on camera led to a natural transition. His teaching-oriented approach and candid delivery gradually attracted an audience to his videos.
Poor lighting directly reduces video quality, which affects how audiences perceive and engage with beauty content. Eugenio recommends prioritizing good lighting as a technical non-negotiable — bad lighting, in his words, produces a bad quality video that viewers are unlikely to watch.
Eugenio notes that videos with lower energy tend to have shorter viewer watch times. High-energy delivery holds attention and builds a stronger connection with the audience — though he acknowledges practical constraints, such as filming late at night, can affect performance.
