These 4 Filipino Makeup Artists Share the Beauty Trends They’re Excited About
At the first Allure Beauty Lab, we went straight to the experts to discover the trends, innovations, and ideas they believe will shape what’s next in beauty.
At Allure Philippines, every story we tell is rooted in expertise. Whether it’s a story on the best makeup hacks, a deep dive on the colorful history of local drag culture, or a trend tracker on what’s next in the industry, our reportage is shaped by the voices of those who know beauty best.
Through interviews, backstage conversations, and even casual beauty chats, we get the inside scoop from the best makeup artists who are constantly creating, experimenting, and setting the tone.
And in today’s beauty universe, trends move at a dizzying pace. Between viral moments, must-have products, and an avalanche of beauty “cores” to keep track of, it can be difficult to pinpoint where exactly we should focus. So we went straight to the experts who are always ahead of the curve.
At the first Allure Beauty Lab, where the much-awaited Volume 4 Print Issue officially launched with global girl group Katseye as cover stars, we caught up with some of the country’s leading professional and celebrity makeup artists—Jelly Eugenio, Jigs Mayuga, Kenric Carpio, and Miz Raffy Mendiola—to find out what’s about to take over the beauty space.
Read on to find out what they’re excited to see go supernova next, plus their candid reactions to our Katseye Volume 4 covers.
Jelly Eugenio
Excel Panlaque
What can you say about the makeup looks on our print issue covers?
Oh yes, I loved it. I commented on the post, and it was so cute. I love it because it’s really fun. I really want to see more fun makeup in covers.
What do you think is the next big thing when it comes to makeup?
Peach blush is coming back. Peach or more skin-toney colors. Because pink is having a big moment and I thought this year it was slowly going to fade. But it’s still staying strong because I think there are delayed products that are just coming out now, that’s why the pink [trend] is still here. But I’m seeing a lot of people shifting back to the peach, the nudes. So I’m excited to see that.
Is there any evolving technique in makeup that you think is going to go big?
Makeup in general is coming back. There was a time that there was “Clean Girl,” which is all-natural nude makeup. So now I can feel there’s going to be all the layers again. The foundation, the concealer, the brightener, a powder, a matte highlighter, a contour. It’s all coming back but in so much more innovative versions of it.
Jigs Mayuga
Kim Santos
What up-and-coming makeup look or aesthetic resonates with you right now?
The trend that kind of resonates with me now is the light brow or no-brow look. Like Katseye on the cover, the one with the bleached brows. That’s very on trend. And again, because anything ’90s resonates with me, Madonna used to rock thin and bleached brows back in the day. And it really pulls the focus onto the eye makeup. So if you’re wearing very intense eye makeup, it takes away the focus from the brows.
What was your reaction when you saw Katseye on the cover with the no-brow look?
I thought it was very innovative and revolutionary. Because after the era of very thick brows from 2016, then you have the feathered brow look, that’s very natural—we went to the other extreme now with no brows, or bleached brows, or thin brows, which is great! Because the trends, really, they just come and go. It’s really a form of self-expression.
How do you see the makeup artistry industry evolving next year? In terms of creativity, or new techniques?
With social media, and the way a lot of creators are doing makeup on their own, even I learn from these creators because they push the boundaries when it comes to application.
So in terms of technique and in terms of inspiration, most creators look to each other, or to certain things in pop culture—movies, film, music. It can be as mundane as looking at a pill, or [a] tablecloth, or the color of a car that resonates with you, or certain textures in the environment, like rock formations. Inspiration can come from anything or anywhere. It doesn’t have to be another person. It can be random objects in the environment.
Kenric Carpio
Excel Panlaque
As a makeup artist, what do you want to be the next big thing in beauty? What are you most looking forward to?
Let’s get crazy. More experimental. Not [just] with the looks, but of course with the formulation. The innovation of the products as well.
What do you think will be the next big innovation in makeup products? What kinds of products would you like to see?
To be specific…in the Philippines, colored foundations. It’s very flexible as well. We can mix it with our own shades, but at the same time, we can use it as is. So it’s not face paint. But it’s super versatile.
How do you see makeup artistry evolving next year in terms of creativity, techniques, and innovation?
Maybe, for makeup artists, they’re going to be more bold. And I wish that they’ll explore [more] with beauty. The [Allure Philippines Volume 4 ] cover, right? The lips are the focus. So it’s a step for people to see that it can happen. And it’s something that I’m looking forward to for makeup artists in the future.
Miz Raffy Mendiola
Excel Panlaque
What can you say about the makeup looks on our print issue covers?
Beautiful, gorgeous, I love it!
What do you think will be the next big thing in makeup? What would you like to see next?
I want to see more color. We’re going back to doing a lot of big and bold shapes. And we’re really going to be playing around with makeup again, experimenting. It’s time that we bring back having fun with makeup. So that’s what’s going to happen again.
What evolving makeup techniques do you think people should keep an eye on?
We’re going to be refining our techniques from before. Before, we used to play around. Now, it’s going to be more fun, but intentional. So, we’re going to be doing a lot of skin finishes, but still playing around with color, so that it’s fun but not overdone.
How do you think the Katseye cover will shape the future of beauty?
There aren’t a lot of magazines right now that are in print. I think that this is really going to shake up the industry. Bring back print. Let’s feel things. Let’s go back to seeing where the creatives are. Let’s see all these new techniques that we’re not seeing on social media.
Straight from the beauty experts
From professional makeup artists to the pages of Allure Philippines, beauty is about to get more exciting, more fun, more colorful, and from here on out there’s no way to go but be more adventurous—because beauty is meant to be explored, experienced, and expressed without limits.
Frequently Asked Questions
Peach and skin-toned blush shades are replacing the long-running pink trend, according to makeup artist Jelly Eugenio. Pink is still around because of delayed product launches finally hitting shelves, but she’s already seeing a shift back toward peach and nude tones.
The no-brow or bleached-brow look, worn by Katseye on Allure Philippines’ Volume 4 cover, draws focus toward eye makeup and echoes ’90s icons like Madonna. Makeup artist Jigs Mayuga sees it as a natural pairing with more intense, statement-making eye looks.
Colored foundations are gaining traction in the Philippines, according to makeup artist Kenric Carpio, for their versatility — they can be used as-is or custom-mixed with other shades. Unlike traditional face paint, they offer buildable, wearable coverage suited to everyday use.
Yes — makeup artists including Miz Raffy say the industry is moving away from minimal “Clean Girl” looks toward bigger, bolder color and shapes. The shift is described as more fun but still intentional, with skin finishes balanced against playful, unrestrained color choices.
Makeup artists increasingly draw inspiration from independent creators who push boundaries in application technique online, according to Jigs Mayuga. Beyond other artists, inspiration also comes from pop culture, film, and music, or everyday textures like fabric, objects, and even car colors.
